Director Global Campaigns

The Director Global Demand campaigns is a newly created role in the Global marketing function and has been created to step change the way Iron Mountain creates global demand campaigns, delivering industry leading campaigns that resonate with target customer personas.

The role will be responsible for creating a global demand campaign process, supporting all business lines across our core records management, Digital solutions and Asset Life Management (ALM) businesses. The leader will connect with the marketing and business leaders in each unit to understand the business requirements, they will then use this information aligned with global and regional commercial priorities to develop global campaigns. They will be responsible for developing an annual campaign plan, strategic direction, managing the briefing process, business alignment, development of campaign toolkits and work across the global field marketing teams to execute and measure.

In this position you will need a combination of strategy and execution skills, and a passion for analytics and data-driven marketing. You will define and implement an integrated campaign strategy across the organization and lead the global rollout, working closely with demand generation, field marketing, and cross-functional teams to drive the campaign calendar and best practices. The role will work with agency partners for strategic consultation, campaign strategies, creative development and execution through a hybrid model of agency and in-house resource for content and creative production and localization.

What You’ll Do…

• Lead the transformation of demand generation campaigns, currently led by product marketeers. Reshaping the campaign approach to a true global campaign approach.
• Drive and manage the go-to-market strategy, plan, and execution for our top tier global launches and integrated campaigns (currently Digital Transformation, Workplace transformation, Data & IT security and ESG).
• Identify and evolve future campaign themes to meet business objectives through aligning to customer challenges and pain points to resonate and drive consideration. Align with the brand team and thought leadership experts.
• Work with the business units to identify and develop the campaign briefs, identify key markets, personas, use cases etc to develop a brief that will align to a higher level customer challenge and connect to the commercial objectives of the unit.
• Develop with an agency a strategic response to the brief with a global approach, developing a messaging house and framework to feed into creative development.
• Work with the brand team to develop a creative response to the campaign briefs, developing a go to market tool kit with templates for all materials that can be translated, localised and launched by the field marketing teams in a streamlined process.
• Working across the global field marketing teams to execute the campaigns, develop a timing plan and calendar, proposed media strategy and key content elements for execution. Align the field countries to commit to launching the campaigns in their markets, where relevant and agree the weighting of investment aligned to the focus in the market.
• Engage the field teams to ensure that they meet their commitments and allocate budgets to support the execution of campaigns.
• Develop a reporting model to create a dashboard and reporting process to understand the success of the campaigns, media selection, creative metrics etc to implement continuous improvement.
• Bring a demand generation focus to the demand campaigns, align and motivate the field teams to execute the campaign tool kits.
• This will be a change leader role in the team and the leader will need to motivate the team to implement the new processes and tools, change the culture and ensure that we develop a simplified process and are additive to the field and not adding additional admin and processes.
• The role’s effectiveness will be measured on:
• Launching a new global campaign process and developing a high performing team.
• The extent of the role holder’s authority to make decisions without referral to a higher authority
• The Director Global Demand campaigns will be responsible for managing their allocated budget, from planning an annual calendar to allocating funds, measuring success, and optimizing the investment made.
• Will work with field marketing leaders to allocate demand budget to support campaign activation, will need to ensure the budgets committed are spent and provide reporting on performance.
• Resources
• What resources will the role holder have at their disposal e.g. size of budget, number of staff reporting, include the geographical spread of these resources?
• Dedicated budget to create and execute Global campaign strategies and creative tool kits for execution.
• Will have access to our global and local marketing resources - Design, Content, SoMe, PR, Operations, Marketing Automation, Web, Digital, SEO, Analytics and external agencies as required.
• The role will manage a team of global campaign managers (2-3 heads)

What you’ll need…

• At least 10+ years of marketing experience, with leadership and global experience.
• Experienced in B2B demand generation and campaign management.
• Experience working and collaborating within a global enterprise.
• Must be able and willing to travel to various countries if required, this would be infrequent.
• Standard working hours. It may be required to join conference calls with teams based in other countries and continents outside of standard working hours.
• Bachelor’s degree in business, marketing, or communications or equivalent experience, MBA Preferred
• Knowledge of marketing and communication principles, practices, and techniques
• Affinity and knowledge of Digital Marketing channels and tactics
• Highly collaborative with the ability to manage and consult with multiple stakeholders
• Critical thinking, problem solving and analytical skills
• Project and Program Management