Director of Education Sales, North America (60724)

At Core Health & Fitness, our purpose is to live and share our passion for fitness. We bring innovative health and fitness solutions to the global market with brands like StairMaster, Schwinn, Nautilus, Star Trac, Throwdown, Wexer, Gym Rax and we’re still growing. We press into the future of fitness to ensure the creation of quality products and programming that meet the needs of an ever-evolving industry.

At Core we are committed to building an energetic, diverse, and inclusive workspace. We value our differences and see community strength in diversity and representation. We’re always on the lookout for innovators, dreamers and doers who are passionate about fitness and wellbeing. We explore all opportunities to improve ourselves, our business partners, and our communities. If you’re looking for a fulfilling career in helping people, find the best version of themselves, you’ve come to the right place.

We are looking for a Director of Education, North America to join our growing organization!

General Position

The Education Market Manager is responsible for direct and dealer sales into all education accounts in the US and Canada, and support of direct and dealer sales. The Education Manager interfaces with territory managers and dealers to constantly assess their needs and propose solutions using Core Health & Fitness products and services. The Education Market Manager interfaces with external customers and partners to constantly assess their needs and create and implement solutions to drive revenue and market share. The primary measures of success are in the delivery of planned sales revenue and market share growth in the dedicated sales channel. 

Essential Functions / Major Responsibilities

• • • The primary measures of success are in the fulfillment of direct and dealer revenue quota in the Education market.
    • Create and plan annual and strategic business plans for the assigned channel
    • Ownership of key customers in the assigned channel verticals and responsible for revenue plan and achievement of performance targets in revenue and market share.
    • To maintain, educate, and enhance relationship with customers, dealers, and external/internal salespeople in the US & Canada. Customer satisfaction and dealers satisfaction is required.
    • To provide feedback on customer product needs, features, price points, functions to Sales and Product Management.
    • To assist and provide input on marketing strategies and plan for the market.
    • To maintain and renew existing dealer account relationships/
    • Assigned to determine the best possible sales channel be it direct, thru territory management or distributors bases on the market dynamics
    • Support/lead direct and dealer teams in pricing, RFP, bid processes and quoting.
    • Support/Manage education specific national, regional, and local contracts.
    • Assist in order processing, credit/collection process (i.e. ensure that customer orders are processed in a timely fashion and to the customer’s expectations).
    • Work with the technical service department, logistics, sales operations, credit and other essential departments to ensure customer’s expectations are met.
    • Attend customer meetings, trade shows and other industry events to increase business and deepen relationships. 
    • Participate in relevant social media outlets and engage in channel partnerships including speaking engagements and other relevant expertise sharing and gathering positioning the company as an industry expert and leader in the assigned channels.
    • Monitor market trends and competitor activity and contribute towards formulation of Product and Channel strategies to create and maintain differentiation from the competition
    • Execute accurate sales planning and forecasting

Specific Job Requirements

• • • Excellent attention to minor details and ability to multitask, a must.
    • Exhibit exceptional verbal/written communication skills and a strong work ethic.
    • Must have exceptional organizational and time management skills and maintain a professional demeanor. Needs to maintain a high level of energy and enthusiasm.
    • Ability to plan and manage at both the strategic and operational levels.
    • Ability to work collaboratively with colleagues and staff to create a results driven, team-oriented environment. Ability to effectively team with technical personnel.
    • Demonstrated ability to successfully take new products to market joining product management and marketing.
    • Able to present ideas clearly to varied audiences verbally, written, and presentations.
    • Excellent verbal and written skills
    • Excellent negotiation skills
    • Effective interactive skills
    • Understands the influence of advertisement, social media, and marketing.
    • Ability to track trends in industry and emerging markets.
    • Ability to lead, coach and mentor sales team members.
    • Experience with a specific sales methodology, sales funnel management.
    • Capacity to assume more significant executive responsibilities over time.
    • Established contacts and relationships with potential customers and channel partners.
    • Outstanding consultative selling abilities and excellent interpersonal skills with executive level customers and partners.
    • Proven sales track record in a new product/new market environment.
    • Participate with internal departments to facilitate business process – credit, customer care etc.
    • Manage and maintain margin control.
    • Regular travel within the territory to meet clients, attend industry events, and build relationships in key markets.
    • Must demonstrate the ability to lead and maintain the company’s Core Values

Education and Experience Requirements

• • • Four-year college degree and/or equivalent experience.
    • Excellent computer skills, including a high level of proficiency with MS Office
    • Strong Salesforce/CRM experience
    • Minimum 5 years previous sales experience, fitness background, working with direct/dealer sales teams, or industry experience preferred
    • Prior Trade Show experience preferred
    • Must hold a valid driver’s license and be insurable.
    • Must maintain a current insurance policy.

Job Specific Competencies

• • • Customer Focus - Builds customer confidence, is committed to increasing customer satisfaction, sets achievable customer expectations, assumes responsibility for solving customer problems, ensures commitments to customers are met, solicits opinions and ideas from customers, responds to internal customers.
    • Prospecting - Proactively identify and generate new business opportunities through cold calling, networking, referrals, and market research to build a robust sales pipeline.
    • Negotiation Skills - Conducts positive negotiations, ability to compromise, handles conflict, seeks common ground, articulates own and other goals, stays focused on positive outcome.
    • Product Knowledge - Knows and explains product features/benefits, understands/sells the full product line, understands customer's business operations and needs, understands/responds to the competition, applies market knowledge.
    • Results Focus - Targets and achieves results, sets challenging goals, prioritizes tasks, overcomes obstacles, accepts accountability, sets team standards and responsibilities, provides leadership/motivation.
    • Relationship Building - Develops new business, identifies, and sells to customer needs, translates product features to benefits, has good listening skills, is sensitive to customers, delivers effective presentations, negotiates well, uses closing skills appropriately, develops sales skills.
    • Teamwork - Meets all team deadlines and responsibilities, listens to others and values opinions, helps team leader to meet goals, welcomes newcomers, and promotes a team atmosphere.
    • Communication - Communicates well both verbally and in writing, creates accurate and punctual reports, delivers presentations, shares information and ideas with others, has good listening skills.

Position Status

Level:                         Staff    

FLSA:                         Exempt

Supervises:             N/A

This job description reflects management’s assignment of essential functions. It is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the employee might differ from those outlined in the above job description and, other duties as assigned, might be part of the role. It does not restrict the tasks that may be assigned nor is it considered a contract of employment overriding at-will employment.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Core Health& Fitness is an equal opportunity employer that does not discriminate on the basis of race, color, national origin, sex, disability, age, religion, sexual orientation, gender identity, gender expression, creed, disabled veteran status, marital status, or Vietnam-era veteran status. If you are a person with a disability and you need assistance in applying for a position with Core Health & Fitness, please contact our Human Resources department at [email protected] and direct assistance will be provided.