The Director of Demand Generation will develop and execute a comprehensive strategy to drive high-quality leads and accelerate revenue growth through targeted campaigns and marketing automation.
About the Role
We're seeking a data-driven VP of Demand Generation to develop and execute our demand generation strategy, driving high-quality leads and accelerating pipeline growth. You'll own the full demand generation funnel, creating integrated campaigns that attract, engage, and convert our ideal customers. Working cross-functionally with sales, product, and customer success teams, you'll build and optimize programs that deliver measurable business impact.
Key Responsibilities
- Develop and execute a comprehensive demand generation strategy focused on building strong, measurable pipeline revenue
- Own and manage paid advertising across a diverse channel mix including LinkedIn, Google Ads, Meta, X (Twitter), Bing, Reddit, and emerging platforms — optimizing each for ROI and pipeline contribution
- Plan and execute highly targeted ABM programs to engage strategic accounts and key decision-makers, coordinating closely with sales on personalized, multi-touch campaigns
- Bring fresh, creative thinking to demand generation — generate novel campaign concepts and launch new initiatives that cut through the clutter in the B2B cybersecurity/data space
- Manage budget allocation across channels, including video production and creative development, ensuring efficient spend and measurable outcomes
- Leverage HubSpot to build and optimize marketing automation workflows, lead scoring models, email nurture programs, and attribution reporting — serving as the marketing liaison for HubSpot in close partnership with Operations
- Conduct continuous performance analysis, A/B testing, and campaign optimization to improve conversion rates, reduce acquisition costs, and maximize efficiency across the funnel
- 8+ years of experience in demand generation, growth marketing, or performance marketing — B2B SaaS experience required
- Proven track record of owning and hitting large pipeline targets ($90M+), with a clear ability to connect marketing activity to revenue outcomes
- Hands-on experience across a broad paid media channel mix — LinkedIn, Google Ads, Meta, X, Bing, Reddit, and beyond (not just the usual two)
- Deep expertise in ABM methodologies and enterprise marketing strategies
- Strong creative instincts — you know how to make technical, "boring" industries feel exciting and relevant to buyers
- Advanced HubSpot proficiency including marketing automation, workflows, lead scoring, reporting, and CRM integration
- Data-driven mindset with strong analytical skills and experience with marketing attribution modeling
- Comfortable being both a strategic thinker and a hands-on executor — this role requires both
About Us
At Teramind, we're pioneering a predictive, AI-driven approach to safeguarding organizations' people, data, and operations. As a global leader in user behavior analytics, insider risk management, and workforce intelligence, we empower businesses to transform data into a strategic asset - delivering clear visibility, control, and proactive protection across digital environments.
We're open to hiring in just about every country in the world! Feel free to apply even if you don't live in the country listed in the job description.
Benefits
This is a remote job. Work from anywhere! We’ve been thriving as a fully-remote team since 2014. To us, remote work means flexibility and having truly diverse, global teams.
Additionally:
• Collaboration with a forward-thinking team where new ideas come to life, experience is valued, and talent is incubated.
• Competitive salary
• High-quality health benefits
• 401(k) with employer match
• Career growth opportunities
• Unlimited paid time off
• Company-issued laptop (choice of Mac or PC)
• Professional development budget
About our recruitment process
We don’t expect a perfect fit for every requirement we’ve outlined. If you can see yourself contributing to the team, we want to hear your story. You can expect up to 3 interviews. In some scenarios, we’re able to streamline the process to have minimal rounds. Director-level roles and above should expect a more thorough process, with multiple rounds of interviews.
All roles require reference and background checks
Teramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.
Top Skills
Hubspot
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