The Director of Customer Marketing will design and execute initiatives to deepen customer engagement, drive adoption, and turn customers into advocates for Saviynt's platform.
Saviynt is the leading identity authority platform built to power and protect the world at work. We help enterprises secure their digital transformation, protect critical assets, and enable zero trust through intelligent identity governance. Our platform provides deep visibility, dynamic controls, and continuous risk-based insights to defend against evolving threats — and with the infusion of AI, we’re helping organizations modernize identity programs faster and smarter than ever.
Saviynt is seeking a Director of Customer Marketing to design and execute programs that strengthen relationships across our customer base. This individual contributor role will lead the strategy and execution of initiatives that deepen engagement, drive adoption, and turn customers into advocates for Saviynt’s identity and access governance platform.
You’ll play a key role in shaping how we connect with customers as they modernize identity programs and embrace AI-driven security innovation. Your work will help customers realize the full value of Saviynt — and showcase their success as part of our growing community of identity leaders.
WHAT YOU WILL BE DOING
- Program Strategy & Execution: Develop and manage customer marketing initiatives, including advocacy programs, Customer Advisory Boards, customer events, and ABM campaigns to drive retention and expansion.
- Customer Lifecycle Engagement: Build strategies that engage customers across every stage — from onboarding and adoption to renewal and advocacy.
- Segmentation & Insights: Use data to identify key customer segments and personalize engagement to create meaningful, relevant experiences.
- Cross-functional Collaboration: Partner with Sales, Customer Success, and Product teams to develop customer-driven content and integrated campaigns that support cross-sell and upsell opportunities.
- Customer Advocacy & Storytelling: Source and develop customer case studies, testimonials, and success stories that highlight how organizations are transforming identity security with Saviynt.
- Performance Measurement: Define KPIs and analyze results to continuously improve program effectiveness and demonstrate business impact.
- Budget Oversight: Manage and optimize the customer marketing budget to ensure programs deliver measurable ROI.
- Market Awareness: Stay current on trends in customer marketing, advocacy, and AI-enabled engagement to keep Saviynt’s approach innovative and forward-looking.
- Reporting: Communicate performance updates, insights, and recommendations to senior stakeholders clearly and regularly.
WHAT YOU BRING
- 7–10 years of experience in customer marketing, field marketing, growth marketing, or demand generation roles within B2B SaaS.
- Proven success designing and executing customer programs that drive retention, expansion, and advocacy.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent cross-functional collaboration and communication skills, with the ability to influence at all levels.
- Hands-on experience with CRM, marketing automation, and analytics platforms.
- Demonstrated success building and running ABM or customer engagement programs tied to revenue growth.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
- Strategic, creative thinker with a customer-first mindset and passion for delivering exceptional customer experiences.
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus.
Top Skills
Analytics Platforms
CRM
Marketing Automation
Similar Jobs
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Lead global strategy for customer engagement and growth, managing lifecycle marketing teams and ensuring alignment across departments. Drive data-informed decisions and enhance customer experience through scalable programs.
Top Skills:
DatabricksGainsightIterableSalesforceTableau
Information Technology • Productivity • Software • Infrastructure as a Service (IaaS)
The Director of Global Customer Marketing will drive customer expansion initiatives, focusing on upsell, cross-sell, and retention strategies across global markets while leading a regional team and optimizing customer engagement programs.
Top Skills:
6SenseMarketoPardotPendoPower BISalesforceTableau
Cloud • Security • Software
The Senior Director will lead customer marketing, campaign strategy, and Tier 1 events, focusing on customer engagement, pipeline generation, and brand influence. This role requires collaboration across marketing functions and aims for a unified, data-driven approach to customer lifecycle management.
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
