Director of Brand Strategy

About Comfrt
Comfrt is one of the fastest-growing lifestyle brands in the U.S., rooted in mental wellness and community. We’re redefining what comfort feels like — not just what it looks like — through thoughtfully designed apparel and a community-first approach to growth.  

We are looking for a visionary Director of Brand Strategy to be the foundational architect of our brand. This isn't just about setting a vision—it's about building the operating system for how our brand wins. You are a strategic powerhouse who thrives on hands-on execution, capable of moving from 30,000-foot strategy to daily tactical deployment. You will be the ultimate owner of our brand narrative, community connection, and cultural relevance, ensuring every touchpoint delivers outsized, commercially impactful results.

Brand Architecture & Scale

• Define and own the end-to-end brand strategy, roadmap, and core positioning across all consumer touchpoints.
• Translate ambitious business targets into clear, compelling, and disruptive brand narratives.
• Establish brand guardrails while aggressively championing fast-paced experimentation, iteration, and growth
  Instill brand consistency while aggressively championing fast-paced experimentation and growth hacks.

Cultural Storytelling & Connection

• Lead the creation of storytelling that fosters deep emotional attachment and measurable community loyalty.
• Articulate the brand’s distinct voice, values, and cultural point of view to cut through the noise.
• Engineer narratives that resonate authentically with our core community and convert new audiences.

Community-as-Product

• Champion a community-first approach, treating community as the primary lever for brand expansion.
• Serve as the brand’s connective tissue, collaborating closely with Product, Growth, Retention & Loyalty, Social, and CX teams to drive genuine two-way engagement.
• Identify, activate, and mobilize brand advocates, creators, and key cultural moments for maximum impact.

High-Impact Collaborations

• Drive and execute brand collaborations—from identifying authentic partners to overseeing swift, high-visibility launch strategies.
• Ensure all partnerships are authentic, additive to our core identity, and culturally aligned.
• Move quickly from opportunity to execution without sacrificing brand integrity

Creative Command & Social Velocity

• Bring a strong, entrepreneurial creative eye to brand campaigns, social content, and experimental channels.
• Partner with Creative to move ideas from concept to consumer-ready execution at speed.
• Ensure social platforms are a high-fidelity expression of the brand, not just a distribution arm.

• Define and track brand health metrics, community engagement, and cultural impact
• Balance long-term brand building with short-term commercial performance
• Manage budgets efficiently while maximizing creative and cultural ROI

• 8+ years of hands-on brand strategy or brand marketing experience, ideally within the apparel space.
• Non-negotiable: Proven track record operating and scaling a brand in a high-growth, high-ambiguity DTC environment.
• A true builder: You balance high-level strategic thought with the willingness to roll up your sleeves and execute tactical sprints.
• Expert fluency in community-driven marketing and leveraging social platforms as brand engines.
• Demonstrated success in developing and launching impactful brand storytelling and scaling collaborations.
• Entrepreneurial by nature, highly collaborative, and deeply comfortable making critical decisions with imperfect information.

Why Join Comfrt?

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your ideas and growth are valued.
• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! 
• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.