Director, Brand Marketing

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

About this Role

GoodRx is looking for a Director, Brand Marketing to build out and lead the Brand Marketing function. This team will be responsible for the brand strategy, GTM management, visual identity, messaging, and creative strategy for the GoodRx brand and key corporate initiatives. The ideal candidate has extensive experience in building brands, developing and implementing brand strategies, and leading go-to-market strategies and campaigns either at agencies or in-house. The individual should excel at cross-functional collaboration, brand storytelling, creative enablement, and foundational brand strategy principles. 

Responsibilities:

Brand Strategy:

• Lead the continued development of the GoodRx refreshed brand blue print and the application of that work across various departments and customer touchpoints 

• Partner closely with cross-functional stakeholders to bring this brand strategy to life in a clear, consistent, and compelling manner 

Brand Campaign Development & Execution: 

• Steward the creative strategy and messaging for upper funnel brand campaigns 

• Serve as the “quarterback” across the org in bringing these campaigns to market, in close partnership with internal and external partners and vendors 

Audience & Content Strategy Development: 

• Collaborate with key cross-functional partners, including PR, Editorial, Research, and Social Media, to develop an enterprise level content strategy with key content tentpoles based on business priorities and seasonality 

• Work closely with the Social Media team to translate this content strategy into social-first campaigns, content, and activations 

Brand Health:

• Collaborate with internal Insights team to develop and steward a recurring Brand Health dashboard 

• Lead the strategy on evergreen brand health initiatives, including but not limited to naming, identity, etc., in order to ensure GoodRx creates a consistent brand experience with strong brand attribution 

Skills & Qualifications:

• Bachelor's Degree or equivalent experience required 

• Minimum 15 years of developing brand strategies and go-to-market strategies, either within an agency or a brand (both is preferred) 

• Strong understanding of brand strategy principles, brand health tracking, and consumer insights 

• Extensive experience collaborating with creative, social, and product teams 

• Experience in healthcare is preferred but not required if you have passion for GoodRx’s mission to make healthcare affordable and are dedicated to hitting the ground running and learning as you go.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

New York Office:

Santa Monica Office:

Other Office Locations:

GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected].

We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or [email protected] addresses.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.