Director, Brand Marketing - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Director, Brand Marketing - HOKA
Reports to: Vice President, Marketing, NA HOKA
Location:  Remote – US

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

The Director of Brand Marketing is responsible for developing and executing integrated, consumer-centric marketing plans, leading a cross-functional team across Integrated Marketing, PR, Partnerships, and Outreach within the region.

This role ensures all channel activities align with a DTC-first approach, driving strategic execution that inspires new consumers, expands into new categories, and fuels business growth.

Reporting to the VP of Marketing, this role plays a key part in shaping and elevating brand direction across all marketplace content. In close collaboration with the creative team, this leader champions creative excellence in planning and execution. Additionally, they partner with cross-functional leaders across retail, eCommerce, wholesale, sports marketing, and media to deliver a 360-degree, integrated brand and product storytelling approach.

With a deep understanding of the intersection of performance, culture, and commerce, this leader fosters a high-performing team and drives strategic, integrated marketing initiatives that elevate the HOKA brand.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

Integrated Marketing & Campaign Execution: 

• Lead the Integrated Marketing team in developing compelling, insight-driven brand campaigns that deeply connect with consumers.
• Oversee cross-functional go-to-market planning, ensuring all consumer touchpoints are strategically aligned and impactful.
• Drive executional excellence, delivering marketing campaigns that are on time, on brand, and measurable in their impact.
• Own and manage the North America seasonal marketing calendar, ensuring a cohesive brand story across all channels.
• Partner closely with the Global Brand team to maintain consistency in messaging while tailoring initiatives for North American consumers.
• Serve as the primary liaison to Global Marketing, providing strategic feedback on campaigns and key marketing styles.
• Lead teams in developing and executing distinct, seasonal marketing plans, ensuring consistent measurement, reporting, and campaign recaps.

Creative Excellence:

• Work in close partnership with the Creative team and channel leads to push the boundaries of innovation.
• Foster a culture of creativity and bold thinking, ensuring all initiatives reflect the brand’s identity and ambition.

Cross-Functional Collaboration:

• Partner with leaders across Product, Retail, eCommerce, Media, PR, and Operations to deliver a unified brand narrative.
• Seamlessly integrate brand and product storytelling across multiple platforms for a cohesive consumer experience.
• Oversee budget management and tracking, ensuring alignment with sales growth plans and marketing investment priorities across seasons and campaigns.

Performance & Optimization: 

• Define and monitor KPIs to drive data-informed marketing decisions.
• Continuously assess marketing effectiveness, optimizing strategies based on performance insights.
• Stay ahead of consumer trends, competitor movements, and cultural shifts to position HOKA at the forefront of performance (Road, Trail), Lifestyle, and innovation.

Who You Are

• Ability to define a clear vision, strategy, and aligned plans to drive commercial, consumer, and brand objectives.
• Skilled at managing workflows, showing initiative, and proactively addressing challenges.
• Capable of strategic thinking and making sound, timely judgments in dynamic situations.
• A strong team player who thrives in a fast-paced, cross-functional environment.
• Ability to prepare and deliver compelling presentations, anticipate key questions, and engage with senior leadership and external partners.
• Strong budget management skills, including prioritizing financial resources and adhering to established procedures.
• Comfortable presenting to senior leaders and external stakeholders with confidence and credibility.
• Adept at finding solutions to complex or ambiguous challenges.
• Demonstrated track record of success in achieving business and marketing goals.
• Ability to navigate and collaborate effectively within complex global organizations.
• Strong understanding of financial stewardship and budget management.
• Skilled in managing both people and processes to drive operational and creative excellence.
• Ability to exercise discretion and make informed decisions autonomously.
• Professional and effective communicator, able to engage with colleagues at all levels, including executive leadership.

We’d love to hear from people with

• 10+ years of experience, ideally within the footwear or apparel industry.
• Proven leadership in managing teams and cross-functional collaborations.
• Expertise in consumer, field, brand, event, digital, and social marketing is highly desirable.
• Track record of leading world-class campaigns and delivering exceptional creative work.
• Deep knowledge of products, consumers, competitive landscape, and market trends.
• Strong understanding of the intersection of performance, culture, and commerce, with the ability to translate brand vision into compelling concepts.
• Expert in developing and executing integrated marketing campaigns across multiple channels and platforms for large-scale initiatives.
• Strong leadership skills - able to build, inspire, and empower a high-performing team to drive meaningful consumer engagement.

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$190,000 - $200,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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