Lead Sequencing’s brand and product marketing: define positioning, messaging, and go-to-market for whole genome and health insight products. Translate complex genomics into clear, trust-building narratives; run launches across web, email, social, and partners; align brand with growth and product teams; enable sales and support with collateral; use customer research and data to refine messaging and measure brand/product health.
Sequencing is building the interface between humanity and its DNA.
Using clinical-grade whole genome sequencing, AI, and a rapidly expanding ecosystem of genomic applications, we help people better understand themselves, their health, and their future through their DNA.
The human genome is one of the most valuable and underutilized resources in the world. Our mission is to transform the human genome into a lifelong source of personalized guidance and build the trusted home for every genome on Earth.
As the world’s largest direct-to-consumer whole genome sequencing platform, Sequencing is helping define the future of AI-powered personalized health.
We’re a profitable, venture-backed, fully remote company building category-defining products that help people better understand themselves through their DNA.
The Director of Brand and Product Marketing leads how Sequencing shows up in the world and how customers understand what we sell. You own our brand story, our product positioning, and how we bring new whole genome and health insight products to market so more people can outsmart their genes. You report to the marketing leader and work across product, science, growth, and customer teams to turn complex genomics into clear, human language that drives trust, adoption, and revenue.
The Impact
- Define and protect Sequencing's brand so it feels clear, trustworthy, science forward, and human across every touchpoint.
- Craft simple, compelling positioning and messaging for our DNA, genome, and personalized health products so anyone can understand how they help them outsmart their genes.
- Build and run go to market plans for new product and feature launches across web, email, social, partners, and in product education.
- Partner with product and science to translate complex genomic and bioinformatics capabilities into easy to follow benefits, stories, and use cases.
- Create and maintain a messaging and story framework that keeps all teams on the same page when talking about our platform and whole genome sequencing.
- Lead brand campaigns that grow awareness, trust, and preference among health conscious consumers, healthcare professionals, and research partners.
- Develop clear narratives and content that support our mission to make genomic health insights accessible, actionable, and meaningful for everyone.
- Work with growth marketing to align brand and product messaging with performance channels so we tell one simple, powerful story from first touch to long term customer.
- Guide the look and feel of key assets like the website, landing pages, email templates, and educational content so they match our brand and help people make confident health decisions.
- Use customer research, testing, and data to refine messaging, offers, and experiences that improve conversion, activation, and ongoing product usage.
- Enable sales, partnerships, and customer support with clear product one pagers, decks, FAQs, and talk tracks grounded in our brand and product strategy.
- Steward our voice and tone guidelines so every communication sounds like Sequencing and supports our position in genomics and personalized health.
- Build simple processes that keep brand and product marketing work organized, measurable, and aligned with company goals.
- 8+ plus years leading brand and product marketing with ownership of positioning, messaging, and go to market for consumer, health, or tech products.
- Experience shaping brand and product strategy for a science driven or health related company where trust, clarity, and accuracy matter.
- Strength in developing brand positioning, story frameworks, and voice guidelines that non marketers can use in their daily work.
- Proven ability to lead cross functional initiatives with product, science, design, growth, and leadership and to influence without heavy processes.
- Hands on experience bringing technical or data heavy products to market, ideally in biotech, genomics, health tech, or consumer health.
- Ability to write clear positioning, value props, and customer stories that tie genomic insights and whole genome sequencing to real health outcomes so people can outsmart their genes.
- Skill at turning complex genomics and bioinformatics topics into plain language content that feels human, confident, and easy to understand.
- Comfort building go to market plans and launch playbooks across web, lifecycle, content, and partner channels and measuring what works.
- Experience enabling sales, partnerships, and customer support with simple, accurate product narratives, training, and collateral.
- Comfort setting up simple brand and product health measures and using data, testing, and customer research to refine messaging and focus.
- Experience working in a remote, fast moving environment and communicating clearly in writing and async tools as part of Sequencing.
Similar Jobs
Artificial Intelligence • Machine Learning • Natural Language Processing • Software • Conversational AI
The role involves researching and developing large language models (LLMs) with a focus on transformer architecture, data curation, distributed training, and optimization. Responsibilities include conducting experiments, collaborating with teams, and staying updated on deep learning advancements.
Top Skills:
Distributed ComputingLarge Language ModelsPythonPyTorchTransformer Architectures
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Oversee quality review of sterile injectable batches, technology transfers, validations, NPI projects, analytical/method transfers, and SOPs. Approve change controls, investigations, and validation documents to ensure compliance with cGMP/GxP and Pfizer quality standards.
Top Skills:
CgmpGxpExcelMicrosoft Word
Cloud • Fintech • Food • Information Technology • Software • Hospitality
Drive new customer growth for Toast within Latin cuisine restaurants by following up on marketing leads, conducting discovery calls and demos in Portuguese, creating quotes and contracts, closing deals, and coordinating onboarding. Deliver consultative, language-inclusive sales, understand competitive landscape, and use Portuguese for customer interactions while communicating internally in English.
Top Skills:
SalesforceToast
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
