Digital Paid Media Specialists, Paid Social and Display - Remote

Requisition Number: 2397220
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.
Display & Paid Social Media Specialists are responsible for the planning, execution, optimization, measurement, and reporting of B2B and B2C digital paid media campaigns across paid social, programmatic display, video, CTV, native, and other applicable digital channels. These roles support both brand and direct-response marketing objectives, requiring specialists to understand and optimize campaigns across a range of business goals and stages of the customer journey.
Working closely with digital team members, managers, marketing partners, and internal stakeholders, these specialists contribute to campaign strategy and manage hands-on campaign execution from setup and launch through ongoing optimization and reporting.
Specialists may focus primarily on Paid Social, primarily on Programmatic Display, or work across both disciplines based on their area of expertise and business needs. Regardless of specialization, all specialists are expected to bring strong digital media capabilities in campaign execution, audience activation, optimization, tracking, measurement, reporting, and performance analysis.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:

• Partner with digital team members, managers, and internal stakeholders on the development of B2B and B2C paid media strategies, including channel role, audience, testing, optimization, and measurement approaches
• Manage assigned paid media campaigns from setup and launch through ongoing optimization and reporting across applicable paid social and/or programmatic display channels
• Manage daily campaign optimization, testing, budget pacing, tracking, and performance measurement, making in-platform adjustments to improve campaign performance
• Ensure campaigns are properly structured, built, trafficked, launched, and tracking correctly using applicable tracking and measurement technologies
• Contribute to the creative development and approval process, including ad specifications, creative implementation, trafficking, and testing
• Develop reporting, key insights, and optimization recommendations based on campaign performance and applicable full-funnel measurement
• Leverage first- and third-party audience and performance data to support campaign activation, targeting, measurement, and optimization
• Ensure campaigns adhere to brand standards, digital media best practices, and applicable measurement and quality standards
• Build effective relationships with marketing partners, peers, and other internal and external stakeholders to successfully execute digital media campaigns
• Identify opportunities to test new ideas, platforms, tools, technologies, and approaches that improve campaign performance and operational efficiency

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:

• 3+ years of hands-on experience planning, executing, and optimizing digital paid media campaigns in a client, corporate marketing, agency, agency trading desk, ad technology, or similar environment
• 3+ years of hands-on experience in Paid Social and/or Programmatic Display, including:
  • Paid Social: Experience managing campaigns across platforms such as Meta, TikTok, Snapchat, Reddit, YouTube, LinkedIn, or similar platforms; and/or
  • Programmatic Display: Experience managing programmatic display, video, CTV, and native campaigns through DSPs and/or directly with media partners
• Solid understanding of digital media strategy, tactics, audience activation, optimization, and measurement within the candidate's area of specialization
• Solid understanding of both brand and direct-response marketing strategies, tactics, measurement, and best practices, including how campaign objectives, audiences, optimization approaches, and performance measurement differ across brand and performance-focused campaigns
• Experience leveraging first- and third-party data for audience targeting, campaign activation, and optimization
• Experience with applicable digital advertising and measurement technologies, including campaign tracking, pixels, events, conversion APIs, ad serving, audience/data platforms, and brand safety and verification technologies
• Solid understanding of campaign tracking, measurement, and analytics, including experience with Adobe Analytics or similar analytics platforms
• Ability to analyze campaign performance, develop actionable insights and optimization recommendations, and communicate results to stakeholders
• Solid analytical and problem-solving skills with excellent attention to detail
• Ability to manage multiple campaigns and priorities across stakeholder groups within tight timelines
• Advanced Excel and PowerPoint skills

Preferred Qualifications:

• Experience supporting B2B and/or B2C digital marketing campaigns
• Experience in financial services, insurance, health care, technology, or another regulated industry
• Experience with relevant paid media, DSP, audience, measurement, verification, and data platforms such as StackAdapt, LiveRamp, DoubleVerify, FreshPaint, Invoca, Sprinklr, or similar technologies
• Experience with DOMO, Tableau, Looker Studio, or similar data visualization and reporting tools
• Experience working across multiple internal and external stakeholder groups to successfully execute digital media campaigns
• Results-oriented mindset with a focus on achieving campaign goals and effectively communicating performance and insights
• Demonstrated ability to work effectively within tight timelines and respond quickly to changing campaign needs and performance
• Passion for digital marketing and staying current with the evolving digital advertising ecosystem, including a willingness to test new platforms, tools, technologies, and approaches

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 - $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.
UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.