Digital Paid Media Specialist

At Wipfli, people count.
At Wipfli, our people are core to everything we do-the catalyst behind our ability to create exceptional impact and extraordinary results.
We believe in flexibility. We focus on relationships. We encourage each individual to follow their own path.
People truly matter and they feel it. For those looking to make a difference and find a professional home, Wipfli offers a career-defining opportunity.
Responsibilities:

• Work with the Paid Media Manager to implement, optimize, and track the results of all digital media campaigns across in-house platforms and alongside partner vendors
• Leverage data and insights to drive informed, cohesive paid media campaigns and strategies
• Continuously analyze paid channel performance and provide actionable insights on the effectiveness of various social strategies for different channels
• Work with the Marketing Performance team to create reports and produce actionable recommendations for campaign optimizations
• Provide expert guidance on best practices for paid social, search, and programmatic media within Wipfli
• Collaborate with the Social Media Manager to ensure holistic social media presence falls within brand standards; assist Social Media Manager with implementation on an ad hoc basis
• Research competitors, new trends, and new topics
• Interact with and influence marketing leaders, engagement teams, and other business partners to ensure social strategy alignment and execution

Qualifications:

• Bachelor's degree in marketing, communications, or related field
• 1-3 years of B2B digital marketing experience OR 3-5 years of digital marketing agency experience; preferred candidates will have both experiences
• Expert at implementing, optimizing, and reporting upon social media tools and platforms including LinkedIn, Meta, and YouTube
• Proficient in Google Analytics
• Proficient in implementing, optimizing, and reporting upon paid search; Google experience is required, Bing experience is preferred
• Experience implementing, optimizing, and reporting in programmatic media (Display) is preferred
• Proficient in Microsoft Excel and Powerpoint
• Strong relationship-building skills, communication skills, and experience collaborating cross-functionally
• Detail-oriented and adaptable to change

Carly Seidl, from our recruiting team, will be guiding you through this process. Visit her LinkedIn page to connect!
#LI-remote #LI-CS1
Additional Details:
Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, veteran status, disability, or any other characteristics protected by federal, state, or local laws.
Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at [email protected]
Wipfli values fair, transparent, and competitive compensation, considering each candidate's unique skills and experiences. The estimated base pay range for this role is $66,000-89,000 / year, with offers typically not made at the maximum, allowing for future salary increases. The actual salary at the time of offer depends on business related factors like location, skills, experience, training/education, licensure, certifications, business needs, current associate pay, and relevant employment laws.
Individuals may be eligible for an annual discretionary bonus, subject to participation rules and based on a variety of factors including, but not limited to, individual and Firm performance.
Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location.
"Wipfli" is the brand name under which Wipfli LLP and Wipfli Advisory LLC and its respective subsidiary entities provide professional services. Wipfli LLP and Wipfli Advisory LLC (and its respective subsidiary entities) practice in an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. Wipfli LLP is a licensed independent CPA firm that provides attest services to its clients, and Wipfli Advisory LLC provides tax and business consulting services to its clients. Wipfli Advisory LLC and its subsidiary entities are not licensed CPA firms.