Digital Media Lead (Remote work Opportunity)

About Wealth Enhancement

Wealth Enhancement is an independent wealth management firm with an endless passion for enriching the lives of our clients. We continually seek to perfect our craft of personalized financial planning with our team-based Roundtable and UniFi processes that go far beyond the standard approach. We proudly provide unique financial plans and investment management services to over 75,000 households from our over 100 offices - and growing - nationwide.

Since 1997, Wealth Enhancement has tirelessly raised the standard of wealth management with specialized knowledge and more attentive service that helps every client craft their future. For more information, please visit www.wealthenhancement.com.

We have an exciting opportunity for a Digital Media Lead who will be responsible for for the strategy and execution of Wealth Enhancement’s paid digital media to drive marketing acquisition. This role requires strong data acumen, a proven ability to translate marketing data into actionable insights, a track record of cross-functional collaboration, and effective communication skills. The Digital Media Lead will work closely with internal partners and external agencies to ensure execution of marketing strategies that support growth targets. This role combines strategic vision with hands-on execution.

In the spirit of pay transparency, we are excited to share the base salary range for this position is $100,000.00 to $110,000.00, exclusive of bonuses and benefits. This role is also eligible for our corporate bonus.

Primary Job Functions:

Digital Campaign Strategy

• Drive end-to-end digital campaigns from strategy and development to execution for Wealth Enhancement’s marketing initiatives across SEM, paid social, programmatic (display/video), TC/CTV and more.

• Develop and present strategic paid media approaches that demonstrate understanding of platform capabilities, audience segmentation, and alignment with overall business objectives to drive efficient and effective media spend and maximize campaign ROI.

• Cultivate strong partnerships with internal content and creative teams and manage external agencies to develop high-impact marketing assets.

• Manage budgets for campaigns, partner with agency on effective spend re-allocation, and reconcile actual vs. planned budget.

Performance Optimization

• Track campaign performance to ensure ROI and alignment with business goals.

• Provide actionable insights and recommendations based on data analytics to refine strategies.

• Design, execute, and analyze A/B tests and other campaign experiments to optimize performance, extract insights, and inform data-driven strategies.

• Create and deliver weekly and monthly reports for stakeholders — not just numbers, but the why behind them, and strategic recommendations to drive informed decision making and buy in.

Team Collaboration

• Partner across content, creative, marketing automation, and sales to ensure cohesive messaging throughout the client lifecycle.

• Act as a liaison between the marketing team and external vendors, including ad agencies.

Education/Qualifications:

• Bachelor's degree (or equivalent experience) in Marketing, Communications, Business, or a closely related field.

• A background in financial services or fintech is preferred.

• Minimum of 8 years progressive experience in digital marketing campaign management, growth marketing or demand gen, with a demonstrated track record of developing and executing high-impact campaigns.

• Experience managing media budgets of $250k+ / month.

• Experience on both agency and client side preferred.

• Strong proficiency in managing and optimizing digital marketing platforms, including Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Ads and other relevant advertising platforms.

• Deep understanding of SEM, PPC, and digital media best practices, with a focus on campaign execution and optimization.

• Demonstrated expertise in analyzing campaign metrics, interpreting complex data, and translating insights into actionable strategies and recommendations.

• Experience with marketing analytics tools (e.g., Google Analytics, Salesforce) and data visualization platforms is preferred.

• Strong organizational and project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment.

• Exceptional communication, presentation, and interpersonal skills, with the ability to articulate complex digital marketing concepts clearly and persuasively to diverse audiences, including senior leadership and cross-functional teams.

WEG hires employees and makes decisions about their salary qualifications based on factors such as: the role to be performed; educational and professional experience, qualifications, skills and credentials; tenure, cost-of-living and demand for the role in the applicable market. To comply with state pay transparency laws, we must disclose the entire salary grade. The entire salary grade for those who are classified as the Lead level is $87,400.00 to $131,100.00. However, the base salary range bolded above is what we expect to pay as a starting range for this position.

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Comprehensive Benefits Offerings

Our benefits aim to balance four key elements that make life and work meaningful: health and wellness, financial well-being, professional development, and work/life harmony. You may participate in the following benefits & development opportunities:

• Training and professional development

• Medical, dental and vision coverage (Available to employees and their families)

• Health Savings Account (HSA) with employer contribution and Flexible Spending Accounts (FSA) for medical, dependent, and transit expenses

• Life and AD&D insurance – employer paid and voluntary options

• Short-term and long-term disability, workers compensation – employer paid

• 401k with match and profit sharing

• Wellness programs and resources

• Voluntary benefits, including pet insurance

• 18 days of paid time off (PTO), accrued annually (25 PTO days after 4 years of service)

• 12 paid holidays each year (10 pre-determined and 2 floating days)

• Paid parental leave and paid caregiver leave (Caregiver leave available after 6 months of tenure)

• Reimbursement for tuition, licensing, and other credentials (Available after meeting service requirements)

Should you need reasonable accommodation when completing the application form or during the selection process, contact the Human Resources Department at 763-417-1700

Information provided on this application will be kept confidential and only be shared with those involved in the selection process.
Equal Opportunity Employer, including disabled and veterans. This organization participates in E-Verify.

Click the following link to view Federal and E-Verify posters: Link

OSHA Requirements: This position requires the ability to stand or sit for long periods of time, file documents in high or low cabinets, to use the telephone and to use the computer systems.