The Digital Marketing Strategist will implement and execute digital marketing strategies, managing campaigns and reporting on performance while collaborating with clients and teams.
Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. We were founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent, and sustainable. Today, Vested is the world's fourth-largest financial services agency, comprising over 100 employees widely recognized for their industry expertise, creativity, and passion for financial services. Our team is proud to do work that drives our mission forward - from uncomplicating finance through creative advertising campaigns to raising awareness of fintech disrupters working to make finance more accessible. From branding to social to creative to PR and more, we’re in the business of solving problems for the world’s most important financial brands.
Group Vested encompasses a prestigious portfolio of companies, including the cutting-edge tech platform Qwoted, the global network of 1,000+ senior financial marcomms leaders Financial Narrative, investment fund Vested Ventures, and our content and design hub, Finance Studio. Recognized as one of the industry's Best Places to Work, our unwavering goal is to become the most valued and sought-after brand in financial marketing and communications. With our own in-house Chief Economist and proprietary educational program, VestED, every team member, at any level, has continuous learning and up-skilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator.
At Vested, we are proud to do the right thing, even when it's hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients
The Digital Marketing Strategist will play a key role in the implementation of client digital marketing programs. This requires the development of a digital marketing strategy, execution of campaigns, partnering directly with clients, and presenting and reporting on the program's performance.
Ideal candidates will have 4-6 years of experience collaborating with clients, internal teams, and third-party vendors to develop and execute full-funnel digital strategies that reflect client goals and exceed expectations.
Responsibilities will include, but are not limited to
- Implement and execute day-to-day SEO, AEO, Paid Search, Display, and Social Media Advertising campaigns that align with client goals, drawing on expertise in social platforms, Google Ads, Google Analytics, and SEO for optimal impact.
- Oversee and execute day-to-day digital marketing campaigns, ensuring they are executed on time and on budget
- Implement tactics such as A/B testing, audience segmentation, and optimization of marketing channels to drive campaign performance
- Set up, monitor, and adjust tracking for key performance indicators, ensuring accurate data for analysis and reporting
- Use data analytics tools to evaluate campaign effectiveness, providing insights on areas for improvement and future strategy.
- Prepare and present monthly performance reports, clearly communicating campaign results and strategic recommendations to clients and stakeholders
- Clearly communicate the rationale behind strategies to clients and team members, ensuring all understand the strategic direction
- Work with team members to troubleshoot and adjust campaigns based on real-time data and insights
- Continually pursue ongoing education to stay current with industry trends, integrating new knowledge into strategies
- Demonstrates deep understanding of client business, including a developing financial acumen, where relevant
We are a fully flexible agency and are accepting applications from candidates anywhere in the U.S. who are eligible to work in the United States. Working hours are Monday through Friday, starting at 9am EST.
Vested is committed to providing jobs for all without discrimination based on race, color, religion, sexual orientation, gender identity, national origin, or veteran status.
Top Skills
Aeo
Google Ads
Google Analytics
Seo
Social Media Advertising
Similar Jobs
News + Entertainment
The Digital Marketing Strategist will optimize paid media strategy, drive subscriptions, and analyze performance metrics to improve user engagement.
Top Skills:
Google AnalyticsGoogle UacMetaMobile Measurement Partners (Mmp)SnapchatTiktokYoutube
Healthtech
The Digital Marketing Strategist will develop and implement online strategies, manage content production, coordinate campaigns, and analyze performance metrics to enhance the organization’s digital presence.
Top Skills:
Design ToolsEmail Marketing PlatformsGoogle AnalyticsProject Planning ToolsSeoSocial MediaWordpress
AdTech • eCommerce • Enterprise Web • Marketing Tech • Software • Design • App development
The Digital Marketing Strategist will lead PPC and SEO strategy, oversee performance, manage client relationships, and optimize campaign outcomes while ensuring clear communication and reporting.
Top Skills:
Ai SeoGa4Google AdsGscKeyword Research Tools
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
