The Digital Marketing Specialist/Manager will plan, execute, and analyze digital marketing campaigns, focusing on SEO, SEM, and social media strategy, while collaborating with teams to optimize performance and user experience.
This is a remote position.
-Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the insights
-Brainstorm new and creative growth strategies
-Plan, execute, and measure experiments and conversion tests
-Collaborate with internal teams to create landing pages and optimize user experience
-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
-Instrument conversion points and optimize user funnels
-Collaborate with agencies and other vendor partners
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Benefits
- Friendly Environment
- Growth guaranteed
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The Digital Marketing Specialist/Manager will plan, execute, and optimize digital marketing campaigns, measure performance, and collaborate with internal teams and vendors.
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Food • Information Technology • Software • Hospitality
The Digital Marketing Specialist/Manager will develop and optimize marketing campaigns across digital channels, track performance, and collaborate with teams for user experience improvements.
Top Skills:
Display AdvertisingEmail MarketingSemSeoSocial MediaWebsite Analytics Tools
Food • Information Technology • Software • Hospitality
The Digital Marketing Specialist/Manager will develop, implement, and optimize digital marketing campaigns, measure performance, and enhance customer experience across channels.
Top Skills:
Display AdvertisingEmail MarketingMarketing DatabaseSemSeoSocial MediaWebsite Analytics Tools
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
