Digital Marketing Senior Associate, bizzNEST

Temporary, Part-time: 20-25 hours per week
Pay Rate: $20.00 per hour, non-exempt

Benefits: Professional Development and Career Coaching, CA Sick Time Off

Organization size: 50+ employees

Reports to: Digital Marketing Lead

Location(s): Salinas or Gilroy. This position is not eligible to work remotely.
Age requirements: Career Accelerator Program positions are reserved for young adults ages 18 - 24 years of age.

*The job offer will be contingent upon the successful completion and passing of a background check.

ORGANIZATION OVERVIEW:

Digital NEST is an innovative workforce development center that has welcomed thousands of youth from working-class, farmworker communities to develop the technical and professional skills they need to achieve their dreams. It is an exciting time for the NEST. We are focused on growth and expansion to five communities across The Monterey Bay (MBR) and San Joaquin Valley (SJVR) Regions in Northern California. Digital NEST has Centers in the heart of Watsonville, Salinas, Gilroy, Modesto and Stockton.

JOB OVERVIEW:
bizzNEST is the creative agency of Digital NEST. bizzNEST offers a paid, 1-year Career Accelerator Program program that provides real world professional training. Through this program, Associates hone and develop their technical and professional skills, gain real professional experience by working with clients, build professional level portfolios and resumes, and become competitively qualified for entry-level, career-focused employment.

bizzNEST is looking for a motivated Senior Associate who will work closely under the supervision of the Digital Marketing Lead to supervise a small team of general Associates on client projects, who can assist with our digital, print and social media marketing projects. The ideal candidate will have good communication skills, be eager to learn, enthusiastic about digital marketing, and capable of working collaboratively in a dynamic environment. The Senior Associate will contribute to various marketing initiatives, including content creation, video marketing, graphic design, social media management, copywriting, and analytics. They will work on projects for both Associate and external clients, collaborating with cross-functional teams as needed. They will also collaborate across functional teams for projects, as needed, including Design and Video Production.

RESPONSIBILITIES:

Social Media Management (35%):

• Lead with marketing research to identify content ideas and engagement strategies.
• Lead in content calendars, brainstorming sessions, and campaign planning.
• Assist in curating and scheduling content for various social media platforms. 
• Stay updated on social media trends, hashtags, and platform updates.
• Assist with community management: monitor and respond to engagement on social media channels.
• Lead in tracking post performance and compile data for monthly reports.
• Support in identifying patterns in engagement and recommend improvements.
• Take lead in ensuring all posts align with the clients’ tone, voice, and visual identity.

Content Creation (35%):

• Source relevant images, videos, and trending topics to enhance content.
• Create visual, written, or video content for social media, websites, blogs, and other platforms.
• Design graphics, edit photos, and produce short-form videos using tools like Canva, Adobe Creative Suite, or CapCut.
• Write captions, blog posts, or newsletter content that aligns with the brand’s tone and goals.
• Work with the design & video marketing  teams to align content with broader campaigns.
• Support in brainstorming sessions, creative meetings, and content strategy discussions.

Other (30%):

• Attend Digital Marketing Sync check in meetings with the Digital Marketing Lead to update the progress on client projects.
• Task supervise and guide a team of general Associates.
• Attend client meetings (with support of management).
• Attend team & center hub meetings.
• Help lead marketing meetups.
• Attend industry events.
• Participate in the end of the year marketing showcase.
• Support with Associateal website maintenance.
• Support with email marketing campaigns.
• Collaborate with staff members from other departments, as necessary.
• Participate in applicable certification programs and courses. 
• Log work and progress on project management (PM) software such as Asana and customer relationship management (CRM) software such as Salesforce, if necessary.
• Manage time effectively and meet project deadlines.
• Communicate regularly and across-teams through email, chat and in-person.
• Engage in continuous learning and training opportunities related to Marketing.
• Participate in the Mentorship Program. 
• Seek and participate in professional development activities and share with the Associate cohort.
• Support the onboarding process for new Associates during seasonal transitions.

QUALIFICATIONS:

Education:

• College seniors or recent graduates majoring in fields of Marketing, Graphic Design, Visual / Graphic Communications, Communication Design, Digital Art or related fields. Self-taught individuals are welcome if they can demonstrate their knowledge and proficiency in digital marketing.

Technical Skills / Experience:

• Some experience working with Canva and/or other content creation tools.
• Some experience working with Instagram, TikTok & YouTube.
• Basic experience with video editing softwares. 
• Basic understanding of graphic design tools (e.g., Adobe Photoshop, Illustrator, or similar) is a plus.
• Experience creating persuasive & compelling written content.
• Bilingual in Spanish is a plus.

Professional Skills:

• Demonstrates self-awareness of one’s strengths, biases, and growth areas, and can apply self awareness in their work.
• Takes the initiative to learn, and independently seek resources for personal and professional growth. 
• Demonstrates strong organizational and time management skills, including the ability to manage multiple projects and deadlines, and maintain attention to detail and quality work.
• Strong collaboration and teamwork skills. Uses empathy and communication to build positive working relationships with colleagues.
• Effective oral, written, and non-verbal communication skills. Employs active listening, is open to receiving feedback, and can communicate ideas in a clear and organized manner. 
• Confident in engaging with the public through verbal communication and presentations.
• Strong critical thinking skills. Must be able to critically analyze their work, and assess their work from the client’s perspective.
• Strong problem solving skills. Identifies problems, and reviews related information to develop and evaluate options and implement solutions.
• Demonstrates adaptability to new working environments, processes, tasks and systems.
• Demonstrates leadership capacity and is eager to grow as a leader in their work and community.
• Demonstrates creativity and curiosity to develop new approaches to communicating ideas to clients.

REQUIREMENTS:

• Passion for the mission of Digital NEST and belief in upholding organization’s core values.
• Understanding of and sensitivity to issues of culture/ethnicity/race, gender, sexual identity, class/SES and immigration status. 
• Ability to be an ally to people of color, women and lesbian, gay, bisexual, transgendered, queer, questioning and intersex individuals and their allies (LGBTQIA).
• Ability to meet the minimum amount of hours required. 
• In-person participation at one of the Digital NEST sites.
• Ability to perform essential job functions (such as extended time at a computer).

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable, and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role and encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem-solving and more creative thinking, so we're dedicated to adding new perspectives to the team. We look forward to hearing from you.

Digital NEST, Inc. is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

 Digital NEST is committed to an inclusive experience for all applicants and will endeavor to make reasonable accommodations in the interview process, to the known physical or mental limitations of qualified employees with disabilities unless the accommodation would impose an undue hardship on the operation of our business.  
Please refer to our career page for more information on how to apply for reasonable accommodations.