The Digital Marketing Manager will lead strategies and marketing campaigns, focusing on generating leads, revenue, optimizing performance, and overseeing the marketing team while collaborating with sales.
This is a remote position.
About the Role :
We’re looking for a results-driven Digital Marketing Manager to partner directly with the CEO in driving revenue and scaling the business. This is a hands-on role where you will lead strategy and execute campaigns.
Responsibilities:
• Own the full customer journey from generating interest to converting clients and retaining them long term.
• Drive growth by generating leads and revenue through ads, email marketing, outreach, content, and partnerships.
• Plan, launch, and improve marketing campaigns based on data and actual results.
• Track key metrics such as cost per client, conversion rates, and revenue, and continuously improve performance.
• Analyze campaign performance regularly and take action to optimize results.
• Lead and guide the marketing team while remaining hands-on with execution.
• Collaborate closely with the sales team to improve lead quality and increase closed deals.
• Manage and optimize CRM using GoHighLevel and leverage tools such as Claude AI for automation and efficiency.
• Continuously test new ideas, measure results, and scale strategies that perform well.
We’re looking for a results-driven Digital Marketing Manager to partner directly with the CEO in driving revenue and scaling the business. This is a hands-on role where you will lead strategy and execute campaigns.
Responsibilities:
• Own the full customer journey from generating interest to converting clients and retaining them long term.
• Drive growth by generating leads and revenue through ads, email marketing, outreach, content, and partnerships.
• Plan, launch, and improve marketing campaigns based on data and actual results.
• Track key metrics such as cost per client, conversion rates, and revenue, and continuously improve performance.
• Analyze campaign performance regularly and take action to optimize results.
• Lead and guide the marketing team while remaining hands-on with execution.
• Collaborate closely with the sales team to improve lead quality and increase closed deals.
• Manage and optimize CRM using GoHighLevel and leverage tools such as Claude AI for automation and efficiency.
• Continuously test new ideas, measure results, and scale strategies that perform well.
Requirements
• 2+ years of experience in growth, digital, or performance marketing.
• Strong understanding of marketing funnels and sales-driven campaigns.
• Hands-on experience executing and optimizing marketing campaigns.
• Strong communication and leadership skills.
• Versatile, proactive, and results-oriented.
• Experience in a marketing agency or consultancy is a plus
• Strong understanding of marketing funnels and sales-driven campaigns.
• Hands-on experience executing and optimizing marketing campaigns.
• Strong communication and leadership skills.
• Versatile, proactive, and results-oriented.
• Experience in a marketing agency or consultancy is a plus
Benefits
-100% Remote Work – Work from anywhere
-Paid Time Off
-HMO
-Annual Family Reunion
-Salary Rate Progression
-Limitless Growth Opportunities
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
