Who we are:
Hi, we’re SambaSafety and we offer the industry’s most comprehensive driver monitoring software. Our mission is promoting safer communities by reducing risk through data insights. Companies trust SambaSafety to keep their employees safe on the roads, price and reduce risk, help protect their brand, their bottom line, and our global community.
We’ve built an inclusive, supportive, and exceptional culture where every employee is empowered in their role. Don’t take our word for it; we’ve been recognized as a Top Workplace by The Denver Post, Albuquerque Journal, Sacramento Bee, and Built In Colorado. And our employees rate SambaSafety as top-notch, with a rock solid Top Rating on Glassdoor.
What You’ll Do:
We're looking for a strategic Digital Marketing Manager to lead account-based marketing and paid media initiatives. You'll own the development and execution of targeted campaigns designed to engage our Tier 1 Enterprise and Mid-Market accounts—large companies with commercial and non-commercial fleets who need sophisticated driver risk management solutions.
This isn't a "business as usual" role. We want someone who can look at our existing PPC campaigns and ABM foundation with fresh eyes and isn't afraid to rebuild campaigns from the ground up when data shows a better path forward. You'll have the autonomy to test, learn, fail fast, and optimize based on what drives pipeline and revenue—not just vanity metrics.
Campaign Strategy & Execution:
- Build and execute multi-channel ABM campaigns targeting our pre-qualified list of Enterprise and Mid-Market accounts, focusing on increasing awareness across buying centers and moving accounts through the funnel.
- Drive account engagement that enables our SDRs to book meetings with key stakeholders, open qualified opportunities, and build pipeline that converts to closed-won revenue.
- Build one-to-many campaigns with industry-specific messaging and creative that resonates with buying committees across different verticals, addressing the unique driver risk management challenges relevant to each.
- Design and manage paid media campaigns (display, LinkedIn, Facebook, etc.) targeted to specific accounts and buying center personas.
- Launch new campaign strategies from scratch when data indicates current approaches aren't delivering results.
- Launch, manage, and optimize Google PPC and LinkedIn Ads campaigns to drive demand generation alongside ABM efforts.
Platform Management & Optimization:
- Leverage HubSpot’s ABM platform to identify buyer signals, prioritize high-intent accounts, and orchestrate the right message at the right time.
- Monitor account engagement and buying signals to determine when accounts are ready to be passed to our outbound SDR team.
- Continuously test, analyze, and optimize campaigns based on performance data—pivoting quickly when something isn't working.
Measurement & Reporting:
- Establish and track meaningful success metrics that demonstrate ABM's impact on outbound meetings booked, pipeline, opportunities, and closed-won revenue (not just traditional MQLs).
- Tell the story of campaign performance to leadership in a way that clearly connects ABM activities to business outcomes.
- Distinguish between vanity metrics and true indicators of success, focusing stakeholder reporting on what matters most.
Cross-Functional Collaboration:
- Meet weekly with SDRs to identify hot accounts, ensure they're being actively worked, review the status of accounts in messaging cadences, and align campaign messaging with their outreach efforts.
- Partner with Sales to gather feedback on campaign messaging and ensure our content resonates with target audiences. Meet regularly to review the performance of meetings booked and opportunities opened, using these insights to refine campaigns and targeting.
- Own all deals opened through ABM by tracking their status, identifying blockers, understanding why deals close as won or lost, and applying these learnings to continuously improve strategy.
- Collaborate with internal teams including Content Marketing for campaign copy, Marketing Operations for reporting, and third-party design partners for ad creative.
- Coordinate with our Event Manager to leverage upcoming event presence and attendee lists to better engage with ABM accounts through targeted pre-event, at-event, and post-event campaigns.
- Communicate campaign strategy, progress, and results clearly across all levels of the organization.
Additional Responsibilities:
- Use AI tools strategically to streamline processes, analyze data more effectively, and accelerate campaign launches.
What You’ll Need:
- At least 2 years of proven experience developing and executing successful ABM campaigns in a B2B environment.
- Hands-on expertise using ABM platforms such as 6sense, DemandBase, or Propensity.
- 3 years' experience building and optimizing paid media campaigns across multiple channels (LinkedIn, Google, Facebook, etc.).
- Experience marketing to large, complex Enterprise accounts with long sales cycles and multiple stakeholders.
- Track record of using data to measure campaign effectiveness, identify optimization opportunities, and make strategic pivots.
- Demonstrated ability to report on ABM impact using pipeline and revenue metrics rather than traditional lead-based KPIs.
Skills & Qualities:
- Strategic thinker who can also execute tactically and isn't afraid to get hands-on with campaign builds.
- Data-driven decision maker who knows how to fail fast, learn quickly, and optimize based on insights
- Comfortable with ambiguity and building programs from the ground up.
- Strong communicator who can effectively collaborate with Sales, SDRs, leadership, and Marketing team members.
- Team player who values collaboration and can leverage the expertise of content, operations, and social media teammates.
- Experience using AI tools like Claude and CoPilot to work more efficiently and reduce manual tasks.
- Continuous improvement mindset—always looking for ways to make campaigns more effective.
- Hands on experience using marketing automation platforms and CRM systems like HubSpot.
Nice to Have:
- Experience in fleet management, transportation, risk management, or related industries.
- Google Ads certification.
Benefits and Perks:
- Flexible and generous Paid Time Off and Paid Volunteer Days
- 401k Employer Match
- Generous Healthcare Benefits
- Up to 12 weeks paid time off for maternity leave based on tenure
- Wellness &Tuition Reimbursement
- Flexible Work Arrangements
- Lots of SambaSafety swag & SambaSafety Events
Our team of talented and committed safety professionals is exceptional. At SambaSafety we strive to foster an inclusive culture that supports, encourages and celebrates a wide array of diversity. We are committed to create a space where all employees can show up as their authentic selves every day, and we work to advance employee equality, diversity and inclusion.
SambaSafety provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity, and expression or genetics.
Come join us to find out for yourself what all the excitement is about!
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