The Senior Marketing Manager will oversee digital and retail marketing campaigns for International Mobile Top Ups and eGift services, focusing on customer acquisition and retention. Responsibilities include campaign design, analysis, collaboration with teams, and project management.
IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.
BOSS Revolution is a fast-growing digital and retail brand that makes it simple and secure for customers to top up mobile phones with credit and/or data across borders to stay connected with loved ones. Our mission is to make mobile top ups easily and instantly accessible through our retail stores, website or mobile applications.
We are looking for a bilingual (English/Spanish) Senior Marketing Manager who will lead marketing activities across all channels for the International Mobile Top Up and eGift product categories, focusing on customer acquisition and retention across the USA and key international markets.
The Senior Marketing Manager will lead the development of digital and retail marketing projects, campaign creation and execution, budget management, and performance analysis.
* The interview process will be conducted in English.
Responsibilities:
- Design and implement marketing campaigns for both the digital and retail channels for International Mobile Top Ups and eGift.
- Execution and measurement of CRM campaigns, which include SMS, In App messages and emails.
- Manage the implementation and analysis of programs that drive new customer acquisition, such as Refer a Friend, community events, social media and more.
- Lead the design and creative elements for campaigns with designers/agency.
- Analyze/monitor international mobile top up data and propose action plans to grow the business.
- Collaborate with product and sales teams to effectively launch and market new or enhanced products.
- Conduct surveys on a needed basis to understand customer behavior, preferences and competition.
- Track marketing competitive activity on an ongoing basis.
- Manage relationships with product, sales, external mobile operators and agencies.
- Develop presentations demonstrating campaign results, business analysis, etc.
- Supervise one marketing specialist.
Requirements:
- 5+ years of Digital B2C Marketing experience.
- Experience in the US & international market.
- Marketing Degree
- Bilingual English/Spanish – Fluent in English
- High energy and desire to work in a results-oriented environment.
- Excellent project management, organization, communication, and interpersonal skills.
- Strong digital and creative marketing knowledge and project management skills.
- Ability to work under tight deadlines.
- 2 or more years prior experience in money transfer or financial services industry.
- Working for a mobile carrier is a plus.
Please attach CV in English.
The interview process will be conducted in English.
Only accepting applicants from LATAM.
Top Skills
CRM
Digital Marketing
Social Media
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