Lead and execute end-to-end digital marketing: plan, implement, and monitor campaigns across social, email, display, and SEO. Manage budgets, analytics reporting, content and blogger relationships, social platforms, contests, and growth strategies to increase brand awareness and loyalty.
This is a remote position.
In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Key responsibilities:
- Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Developing and monitoring campaign budgets.
- Planning and managing our social media platforms.
- Preparing accurate reports on our marketing campaign’s overall performance.
- Coordinating with advertising and media experts to improve marketing results.
- Identifying the latest trends and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic, service quotas, and target audience.
- Working with your team to brainstorm new and innovative growth strategies.
- Overseeing and managing all contests, giveaways, and other digital projects.
Must Know:
- Facebook Ad Manager
- Google Adwords
- Google Analytics
- SEMRush / Ahrefs
- Offpage Onpage SEO Optimization
- Keyword Research
- Content Review / Hiring and Managing Bloggers / Understanding of Wordpress
- Canva
Requirements
- Bachelor’s degree in marketing or relevant field.
- A minimum of 5 years experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
- Fluency in English speaking and written communication.
- Solid understanding of HTML, CSS, and JavaScript is a plus.
Benefits
- Opportunity to be a part of a dynamic growth focused tech startup.
- Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes.
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.
- Fun-loving environment and caring team mates and inclusive culture of the company.
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
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