Digital Marketing Analyst

Join Bell Partners and be a difference maker.

At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. We proudly serve our community of 85,000+ homes across 13 states and the District of Columbia. As stewards entrusted to contribute with care and appreciation, our 2,000 associates succeed in a dynamic space where everyone impacts. We take pride in producing outstanding results and fostering a work environment that allows everyone to contribute to their fullest potential. We rise above industry standards when every associate embraces their unique role and seizes the opportunity to make an impact.

This role will be responsible for analyzing marketing campaigns inclusive of Internet Listing Services (ILS), Pay-Per-Click (PPC), social media, email, geofencing, websites and any other lead gen sources. It requires knowledge of taking in multiple sources of information, understanding how to high-level analyze data and make campaign recommendations to support property occupancy objectives and ownership goals.  

This position reports into the Marketing Manager, Demand Generation.    

Essential Functions and Responsibilities

• Report on and monitor client campaign data, alerting fellow team members when data fluctuates below desired levels; assisting in identifying areas of opportunity or needed adjustment across channels (specifically across paid and organic) 

• Utilize data-driven methodology and tracking of performance by channel and work with cross-functional teams to drive implementation of effective campaigns 

• Curate performance reports and analyze property data to account manager, operations team and ownership groups to support strategic recommendations to maintain the health and success of the property 

• Report on marketing KPIs such as impressions, MQLs, conversions, website traffic, and social media engagement, organic traffic, etc to identify trends and other actionable insights 

• Leverage data from a variety of sources (CRM, Google Analytics, ILS, social media, etc) and work with cross-functional operations team to create, modify, and distribute standard and ad hoc business performance management reports and dashboards 

• Ability to pull actionable insights and communicate to clients and/or client teams 

• Monitor and report on budget distribution and performance of paid ad campaigns 

• Conduct competitive research and analyze benchmarking data 

• Assist with data accuracy, tracking implementation and the continuous improvement of the Marketing Performance BI dashboard 

• Ability to manage multiple projects at once and pivot when needed 

• Regularly audits tracking and performance reports to identify data failures and remedies the issues 

• All other responsibilities as assigned 

Additional Functions and Responsibilities

• Additional duties as assigned

Knowledge, Skills and Abilities:

• Google Analytics (GA4) Certification.  Google Data Analytics Professional (GA4) Certificate is a plus but not required. 

• Intermediate understanding of Excel, Advanced is a plus 

Education and Background:

• Bachelor’s degree in Marketing, Data Analytics or a related field 

• Minimum 2 - 3 years of business or marketing analytics experience 

Requirements

These are physical and mental requirements of the position as it is typically performed.  Inability to meet one or more of these physical or mental requirements will not automatically disqualify a candidate or employee from the position.  Upon request for a reasonable accommodation, the Company may be able to adjust or excuse one or more of these requirements, depending on the requirement, the essential functions to which it relates, and the proposed accommodation.

Physical Requirements: See; View CRT Screen; Color Perception; Hearing/Listening; Clear Speech; Manual Dexterity

Mental/Reasoning Requirements: Reading-Complex; Writing- Complex ; Clerical; Basic Math Skills; Analysis/Comprehension Judgment/Decision Making

Work Environment: Shift work; Works Alone; Works with Others; Verbal Contact with Others; Face to Face Contact;

About Bell Partners

Our purpose at Bell Partners is to create communities our residents are proud to call home. We currently own or manage over 85,000 homes in North America and continue to grow. Our people are the most important part of our company. We believe in building a culture that encourages our associates to invest in and serve one another, while pushing each other to take risks, allowing us to grow together and make a difference.

Join Bell to be a difference maker. Apply today!

Bell Partners reserves the right to amend this job description at any time. We are an Equal Opportunity Employer, and as such, we recognize our responsibility to embrace and promote Diversity, Equity, and Inclusion (DEI) throughout all aspects and levels of our organization including talent recruiting and retention, training, workplace culture, and community engagement.