Plan, create, and publish website copy and visuals; run email and social campaigns; perform keyword research and analytics; report ROI; assist paid media and lead-generation; liaise with clients and partners; maintain content and contact databases.
This is a remote position.
As a digital marketer, you'll need to:
- Create and upload copy and images for the organisation's website
- Write and dispatch email marketing campaigns
- Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- Design website banners and assist with web visuals
- Communicate with clients, affiliate networks and affiliate partners
- Conduct keyword research and web statistics reporting
- Contribute to social media engagement and brand awareness campaigns
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement
- Contribute to company and industry blogs and manage e-communications
- Assist with paid media, including liaising with digital advertising agencies
- Develop and integrate content marketing strategies
- Keep up to date with current digital trends
- Manage the contact database and assist with lead generation activities
Requirements
- Strong verbal communication skills for articulating ideas to colleagues and clients
- Excellent written communication skills for producing high quality content
- Attention to detail and accuracy
- The ability to work independently and flexibly
- The capacity to prioritize and work across multiple projects
- The ability to work as part of a team
- Organizational skills with the ability to deliver a high volume of quality work
- Creative skills for contributing new and innovative ideas
- The ability to work well under pressure and meet deadlines
- Networking and analytical skills
- Knowledge of existing and emerging social media platforms
- Excellent IT skills
Benefits
- Opportunity to be a part of a dynamic growth focused tech startup
- Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley
- Fun-loving environment and caring team mates and inclusive culture of the company
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
