Digital Engagement Manager

About Definitive Healthcare :
At Definitive Healthcare (NASDAQ: DH), we're passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people-paving the way for smarter decisions and greater impact.
We're headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We've grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.
We're also a great place to work. In 2024, we brought home a number of awards including Built In's 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India.
We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.
The Digital Engagement Manager will play a critical role in managing, renewing, and expanding customers on our Population Intelligence platform - a market leading platform solution that helps healthcare organizations understand patient populations and market opportunities. In addition, this role will drive the adoption of our Digital Audiences, enabling customers and agency partners to activate healthcare audiences in media channels for more precise and effective marketing. This individual will serve as a trusted partner to our brands and agencies, ensuring value realization, campaign success, and long-term customer growth.
Ideal candidates will have a background in healthcare marketing, digital media or advertising technology, with experience supporting agency relationships and delivering measurable client outcomes.
Key Responsibilities:
Customer Management & Growth

• Manage a portfolio of healthcare and agency clients, serving as the primary point of contact for Population Intelligence & Digital Audience customers, ensuring ongoing satisfaction, retention, and renewal.

• Drive product adoption of the Population Intelligence platform and Digital Audiences, ensuring customers realize value and achieve desired outcomes.

• Lead renewal and expansion efforts by identifying growth opportunities and aligning solutions with client goals.

• Monitor customer health, proactively addressing risks to retention and satisfaction by developing customer success plans that align with client objectives and deliver measurable outcomes.

Audience Activation

• Partner with agency teams to support campaign planning, audience activation, and performance optimization, providing guidance on how to use our data and platform for each use case.

• Build strong relationships with agency clients to ensure seamless campaign execution and collaboration.

• Serve as a trusted advisor in audience targeting, campaign workflows, and compliance.

• Partner with agencies to understand the brands they support, identify budgets and upcoming campaigns, and translate healthcare insights into digital activation strategies

Process Optimization

• Streamline workflows to improve efficiency in audience activation and customer engagement.

• Develop case studies, training guides, and documentation to support customer enablement.

• Collaborate with internal teams (Sales, Media & Audience Strategy & Operations, Technical Delivery Consultants, Marketing, CXS) to deliver consistent and high-value customer experience.

• Translate customer needs into actionable insights for internal teams, including product, marketing, and data science.

Required Qualifications

• 5+ years experience in customer success, account management, or digital media/advertising technology, with experience supporting agency customers.

• Background in healthcare marketing, healthcare data or SaaS strongly preferred

• Proven ability to manage customer relationships, drive renewals, and grow accounts.

• Strong understanding of digital audience activation, campaign workflows and multi-channel campaign execution.

• Excellent communication skills, with the ability to simplify complex concepts for non-technical stakeholders.

• Strong analytical skills with the ability to translate complex data into actionable insights.

• Familiarity with analytics tools, CRM systems, and healthcare privacy/compliance standards.

• Comfortable in a fast-paced, cross-functional environment with a start-up mindset.

Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
Privacy
Your privacy is important to us. Please review our Candidate Privacy Notice which tells you how we use and process your personal information.
Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.