Digital Content Producer

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR seeks a talented professional to join in the position of Digital Content Producer based in our Concord, North Carolina office.

The Digital Content Producer plays a critical role in developing captivating and innovative digital content for NASCAR’s digital platforms with a primary focus on YouTube. The Digital Content Producer is responsible for ideating, producing, and editing engaging video content that enhances the NASCAR brand, highlights the sport, its drivers, and its stories, and drives audience growth on YouTube.  

Duties include but are not limited to:

• Conceptualize, produce, shoot, and edit YouTube-focused digital content that aligns with NASCAR’s brand identity and audience engagement goals, including long-form features, episodic series, and short-form highlights.  
• Collaborate with the internal teams to create shot lists and content plans for race weekends, events, and off-track features; travel to races/events to shoot and produce content that brings the NASCAR experience to life.
• Develop original off-track YouTube content that entertains, informs, and connects with fans, showcasing the sport, its personalities, and its culture in fresh and relatable ways.
• Innovate new video formats and storytelling techniques optimized for YouTube, leveraging trends, platform tools (e.g., thumbnails, end screens, playlists), and SEO best practices to maximize reach and retention.  
• Oversee video projects from inception to completion, ensuring high-quality production, adherence to budgets, and timely delivery for NASCAR’s YouTube channel and other digital platforms as needed.  
• Work closely with cross-functional teams, including social media, marketing, analytics, and broadcast partners, to align content with broader campaigns and objectives.  
• Stay ahead of YouTube platform updates, digital content trends, and audience behaviors to continuously evolve NASCAR’s digital presence.  
• Travel: 30%, including weekends.

Required skills / experience:                           

• Bachelor’s degree or equivalent from for-year college or university and minimum of 3 years’ related experience; or equivalent combination of education and experience. Experience from the post-production and/or creative services fields is preferred. Professional experience in video production, with a focus on digital content creation, preferably for YouTube and social media.                        
• Proficient on company provided hardware and software. Proficient on production edit software.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or equivalent.  
• Ability to thrive in a collaborative, fast-paced team environment while managing multiple projects under tight deadlines.  
• Exceptional organizational and time management skills, with flexibility to adapt to shifting priorities.        
• A dynamic digital storyteller with a deep understanding of YouTube trends, audience preferences, and optimization strategies. 
• A creative, proactive professional who excels in a fast-paced environment, brings extensive video production expertise, and has a passion for crafting compelling long-form and short-form digital content tailored to YouTube’s unique ecosystem.
• An understanding of the sports industry, ideally with familiarity in motorsports is preferred.  
• A portfolio demonstrating successful digital video creation.

Apply Now!

Learn more about this role and our team by applying at https://careers.nascar.com/  for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.