Digital Communications Specialist

Join Our Team

In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America’s Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America’s Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work!

About this Position

The Digital Communications Specialist is responsible for supporting company-wide, multi-channel communication efforts targeted at over 150,000 Primerica sales force members in US, Canada, Puerto Rico and Guam for company news, events, services, products and software tools. The Digital Communications Specialist will help create, support, execute, and measure the success of a variety of communications. Deliverables may include: emails, app notifications, text messages, product announcements, release notes, newsletters, technical and operational internal announcements, etc. Attention to detail and the ability to follow complex, yet well-defined processes and procedures are crucial to a candidate’s success in this position. The successful candidate also maintains a current understanding of email marketing best practices, standards, trends and applies them to the execution of Primerica’s communication efforts.

Responsibilities & Qualifications

Responsibilities

• Execution: Perform day-to-day communication execution activities including, but not limited to: 
  • Intake and management of multiple communications requests from across the company with varying deadlines
  • Write HTML/CSS code; set-up, scheduling, testing and troubleshooting inbox rendering of messages; follow detailed procedures for setup and review of all communications.
  • Create HTML templates; maintain system logos and graphics to support communication efforts.
  • Manage approval workflow through internal and requestor review phases.
  • Work with a variety of internal partners such as graphics designers, writers, instructional designers, business analysts, quality assurance analysts, programmers, and executives as needed.
• Testing: Ongoing testing for continuous improvement, drawing on best practices from marketing research and knowledge.
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of message execution or marketing platform usage.
  • Integrate text and graphics into system templates which often requires adjustment to HTML coding and consistent testing of results and rendering.
• Monitoring/Analysis:  Monitoring/analyzing communications performance and engagement activity.
• Reporting: Presentation of engagement statistics as requested by various departments to help them understand the results of their communication efforts.
• Research: Understand the dynamics of marketing campaigns, the digital behavior of audience segments, marketing best practices/standards/trends through competitive landscape analysis to recommend new communication and marketing tactics.

FLSA status:
This position is exempt (not eligible for overtime pay):

Yes

Our Benefits:

• Day one health, dental, and vision insurance

• 401(k) Plan with competitive employer match

• Vacation, sick, holiday and volunteer time off

• Life and disability insurance

• Flexible Spending Account & Health Savings Account

• Professional development

• Tuition reimbursement

• Company-sponsored social and philanthropy events

It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws.

At Primerica, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.