Digital Campaign Implementation Executive

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

The role ensures campaigns are accurately set up, launched on time, monitored closely and optimized to meet agreed delivery and performance objectives. You will work closely with sales, content team, designer /creative team and internal operational teams to ensure smooth campaign execution.

Campaign Setup, Trafficking & Execution

• Set up campaigns accurately across relevant ad platforms and Astro's digital advertising network based on approved campaign requirements.

• Manage ad trafficking, creative uploads, targeting setting, budget allocation and tracking implementation.

• Conduct thorough QA on creative assets, third-party tags, tracking pixels, landing pages and ad placements before campaign launch.

• Maintain accurate campaign documentation, setup records and implementation details.

• Coordinate with relevant internal teams to get final campaign assets, information and approval required for execution.

• Support timely campaign launches according to agreed campaign timeline and requirements.

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Campaign Monitoring & Performance Optimization

• Monitor daily campaign performance (e.g., impression delivery, pacing, clicks, video views etc) and flag underperformance for adjustments.

• Perform campaign optimizations based on agreed guidelines, including adjustments to targeting, budget allocation, bidding, frequency and placements.

• Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency.

• Track and analyse key KPI to proactively adjust tactics for better results.

• Ensure campaigns stay within budget and maximize ROI.
  

Troubleshooting & Technical Support

• Perform basic troubleshooting for campaign setup, tracking and delivery issues.

• Work closely with Ad Tech, Engineering and relevant operational teams to resolve campaign discrepancies or technical issues.

• Ensure tracking pixels, UTMs and conversion tracking are correctly implemented and functioning as expected.

• Perform campaign validation and testing to ensure tracking and reporting are working properly.

• Support implementation of third party verification tags and measurement requirements where applicable.

• Escalate complex technical or campaign delivery issues to senior team members for further investigation.

Reporting & Campaign Insights

• Prepare interim campaign updates, weekly reports and post campaign reports.

• Track campaign spend, pacing, delivery status and KPI performance against average benchmarks.

• Identify basic campaign trends, observations and performance issues from campaign data.

• Support campaign analysis by documenting campaign performance, optimization actions and key learnings.

• Highlight campaign performance changes or unusual trends to manager or relevant stakeholders.

• Apply campaign learnings and best practices to improve future campaign execution.

Campaign Governance & Operational Excellence

• Follow established campaign implementation SOPs, QA processes and operational standards.

• Ensure campaign setup and execution are completed accurately and within agreed timelines.

• Maintain clear and updated campaign status records.

• Communicate campaign issues, risks or dependencies to the relevant stakeholders in a timely manner.

• Take ownership of assigned campaign tasks and follow through until completion.

Continuous Learning & Industry Trends

• Stay updated on platform features, advertising formats and best practices across platforms.

• Develop knowledge of digital advertising metrics, targeting capabilities, optimization techniques and campaign measurement.

• Support testing of new ad formats, targeting options and optimization approaches under guidance from senior team members.

• Share relevant platform updates, campaign learnings and useful findings with the wider team.

• Continuously build technical and campaign management capabilities through hands on campaign experience.

REQUIREMENTS:

Requirements:

·     Bachelor's Degree or Diploma in Marketing, Advertising, Communications, Digital Media or related field.

·        1 to 3 years of relevant experience in digital advertising, campaign implementation, ad operations or related role.

·        Basic understanding of digital advertising and campaign management processes.

·        Exposure to digital advertising platforms such as Google Ad Manager, Meta Ads, TikTok Ads, YouTube or programmatic platforms is preferred.

·        Experience with campaign trafficking, monitoring, reporting or optimization is an advantage.

·        Basic understanding of digital campaign metrics.

·        Good numerical and analytical skills with the ability to interpret campaign performance data.

·        Proficiency in Microsoft Excel, PowerPoint, and Outlook.

·        Good attention to detail particularly when handling campaign setup, tracking and reporting.

Able to manage multiple campaign tasks and work within agreed timeline.