Lead implementation, enhancement, and QA of digital analytics and tag management solutions (primarily Adobe). Design data layers, implement marketing pixels, configure tracking, validate analytics, support Adobe Target integrations, and consult with stakeholders on requirements and strategy.
Digital Analytics Implementation • Lead Adobe Analytics implementation, enhancement, and optimization efforts • Configure and validate eVars, props, events, classifications, marketing channels, and attribution framewo Tag Management & Data Collection • Design, implement, and maintain solutions within Adobe Experience Platform Data Collection • Develop and maintain Google Tag Manager containers and supporting assets Marketing Pixel Implementation • Implement and maintain advertising and marketing technology pixels • Configure and validate conversion tracking across media platforms • Deploy and troubleshoot: Data Layer & Measurement Architecture • Translate business requirements into technical tracking specifications • Define and validate website data layer requirements Quality Assurance & Validation • Perform end-to-end analytics and tag implementation QA • Validate tags, triggers, variables, pixels, and event collection Adobe Target & Experience Optimization Support • Support Adobe Target integration initiatives Client Consulting & Stakeholder Engagement • Gather business and technical requirements from stakeholders • Facilitate analytics strategy and implementation workshops Required Qualifications • Bachelor’s degree in Marketing, Analytics, Computer Science, Information Systems, or related field • 5+ years of hands-on digital analytics implementation experience • Expert-level experience with Adobe Analytics • Advanced experience with Adobe Experience Platform Data Collection Preferred Qualifications • Adobe Customer Journey Analytics (CJA) • Adobe Experience Platform (AEP) • Adobe Target • Google Analytics 4 • Adobe Web SDK • Consent management platform experience s ________________________________________
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
