Digital Advertising Associate

Description

We’re looking to hire someone who can help on some of our largest campaigns. The work centers around mobilizing people to take action with our clients, often with an emphasis on digital fundraising. The ideal candidate will have considerable experience with the tools of our trade, a familiarity with small-dollar fundraising programs, and some experience working on a political campaign, or at an organization or a firm as part of a digital operation.

Success in this position means you’ll have the understanding and ability to execute at each and every stage of a successful online, small-dollar fundraising operation.

Aisle 518 Strategies has a fully remote workforce, and roles are open to candidates across the United States.

What are you bottom-line responsible for?

Learning the key aspects of digital (direct response & persuasion) advertising and manage your accounts with a high degree of support.

What outcomes are expected of you?

1. Absorb the strategy of direct response advertising, with a focus on short and long-term ROI tracking and the comparative advantages of key platforms and vendors.
2. Gain proficiency across core ad platforms like Facebook and Adwords (incl. loading creative, setting targeting, making optimizations, and reporting), with mastery of Facebook direct response advertising.
3. Gain proficiency in list rentals and other types of acquisition buys.
4. Make recommendations on pacing & optimizations for internal strategists and teams.
5. Assist in all elements of an account, and/or own certain aspects of a mid-size or larger account, including projections and media planning, content creation, ad testing, trafficking, optimizing, reporting, CRM management, client communication, and cost tracking.
6. Where appropriate/possible, shadow-manage an account (manage with a high degree of support after learning the basics).
7. Gain a basic, big-picture understanding of persuasion programs, if not experience supporting a program.
   

What approaches are key for success in this role?

• Meticulous attention to detail & high degree of organization
• Curious about data and eager to dig into why the numbers are what they are
• Being proactive in taking on assignments and identifying potential issues before they arise.
• Being over communicative, especially around optimizations.
• Willingness to ask questions

What do I need from my manager/team to succeed:

• Exposure to all aspects of a digital ad campaign and support in learning all the different key responsibilities
• Training sessions and daily support on DR strategy, ad platform trafficking and optimizations, and reporting, including thorough QAs of writing, trafficking, and in-platform changes.
• Clear and consistent feedback.
• Coaching on client management/communication.

Qualifications

• At least one cycle of experience as part of a digital team on a political campaign, at a political organization, or a political firm.
• Fluency with CRMs like ActionKit, NGP, or Action Network and familiarity with ActBlue.
• Familiarity with A/B testing and measuring results 
• Knowledge of broadcast or peer-to-peer or texting tools would be great, but not required. 
• High level of competency in HTML is necessary; some experience with CSS is a plus.
• Excel and Photoshop skills would be great but aren’t required.
• A desire to learn the ins and outs of running a comprehensive digital engagement program and willingness to try things no one else in the space is doing.

Salary and Benefits

Aisle 518 is committed to providing a strong benefits package for employees. Below, you will find information on the starting salary for this role as well as select benefits in our current benefits package.

• Salary starts at $58,000, depending on experience
• 100% employer-paid health, dental, and vision plans
• Supplemental mental health care coverage
• Optional Health FSA and Dependent Care FSA accounts
• Cell phone allowance
• Student loan reimbursement allowance
• Gym reimbursement allowance
• 401K with up to 5% matching
• Minimum of 15 flexible, paid time off days each year, not including holidays
• Open leave policy for illness or childcare needs
• Minimum of 12 weeks paid parental leave

Aisle 518 is a unionized workplace organized with Campaign Workers Guild. This role is a member of the bargaining unit.
Aisle 518 collects applications on a rolling basis. When you apply for a role, you will typically not hear back from us unless you are moving forward in the process. We will keep your application on file and consider you for future opportunities. If you have applied in the past, but your skills and experience have grown, please feel free to submit an updated application.

Aisle 518 Strategies is dedicated to building a diverse and inclusive organization. Women, people of color, and LGBTQ individuals are encouraged to apply. Aisle 518 Strategies is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Aisle 518 is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aisle are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aisle 518 will not tolerate discrimination or harassment based on any of these characteristics.