Lead Xsolla's global developer marketing strategy, build brand awareness, execute campaigns, and collaborate with teams to engage game developers.
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity Opportunity Vision Enjoy the game!
The Developer Marketing Director is responsible for leading Xsolla’s global developer marketing strategy—building awareness, driving adoption, and increasing engagement with game developers across all platforms (mobile, PC, web). This role combines strategic marketing leadership, developer empathy, and campaign execution to ensure that Xsolla’s products, integrations, and lighthouse cases reach the right audiences with maximum impact.
The Director will oversee all online and offline developer marketing initiatives across global and regional markets, partnering with Developer Relations, Product, and Sales teams to connect with developers where they are and inspire them to integrate Xsolla’s solutions.
RESPONSIBILITIES
- Define and execute the global Developer Marketing strategy in alignment with Xsolla’s Developer Relations and company goals.
- Build a consistent, recognizable developer-facing brand voice that resonates across platforms, regions, and formats.
- Ensure marketing initiatives effectively promote both custom integration use cases and self-service product adoption.
- Lead the creation and promotion of marketing campaigns for developer audiences—covering product launches, integration showcases, and educational resources.
- Partner with Developer Evangelists and Marketing Managers to highlight lighthouse integrations and high-quality case studies.
- Manage presence at top developer events including booth design, speaker slots, and promotional activities.
- Oversee the production of high-impact, multi-format content (articles, videos, podcasts, social media campaigns, email marketing, and AI-generated adaptations).
- Ensure materials are tailored for different developer segments and regional markets.
- Coordinate with Developer Relations to ensure all technical content is effectively promoted and distributed.
- Drive marketing initiatives that extend Xsolla’s reach into top game developer communities.
- Support local developer events, meetups, and hackathons through regional marketing programs.
- Use analytics to continuously refine targeting, messaging, and channel strategy.
QUALIFICATIONS & SKILLS
- 5+ years of marketing experience, with at least 2 years in a developer marketing or B2B technology marketing leadership role.
- Strong understanding of the game development ecosystem and developer mindset.
- Proven track record of running impactful multi-channel marketing campaigns.
- Experience working with global, distributed teams and tailoring marketing approaches for regional audiences.
- Excellent leadership, communication, and storytelling skills.
- Familiarity with technical content, developer tooling, and integration workflows is a plus.
Equal Employment Opportunity Statement:
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law.
We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
Criminal History Consideration:
For the Developer Marketing Director, we will conduct a background check that may include the following:
Criminal history check
Employment verification
Education verification
Relevance to Job Responsibilities:
The background check is relevant to this position because of the following role responsibilities:
Accessing confidential company data
Ensuring compliance with regulatory requirements
Handling sensitive financial information/managing budgets/accessing funds
Rights Under the Fair Chance Act:
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact [email protected].
Benefits:
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to [email protected].
Top Skills
B2B Technology Marketing
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