Breezeway is hiring for a Demand Generation Manager to accelerate growth at Breezeway and own demand. We’re seeking someone who is passionate about performance marketing, loves new challenges, and innately curious to learn, test and try new things. You will be responsible for working closely with the marketing, sales, and revenue teams to optimize existing marketing channels and drive the strategy and execution of new channels. The ideal candidate will have experience in B2B SaaS, a love of data, and exceptional analytical and communication skills.
This is a high-impact role reporting to the VP of Marketing, with significant potential to grow.
What You’ll Do
- Plan, execute, and optimize paid acquisition programs across channels such as LinkedIn and other digital platforms to drive qualified traffic and pipeline growth
- Build and scale our account-based marketing (ABM) motion
- Launch campaigns in new international markets and closely monitor ROI.
- Collect feedback from the field on an ongoing basis to optimize campaigns and iterate upon them.
- Continually optimize for performance with tactics such as landing page testing, funnel optimization, and ad copy testing.
- Report performance and results to senior leadership.
Who You Are
- Able to succeed in a fast-paced, changing, dynamic environment.
- Action-oriented and driven to execute on key objectives.
- Intellectually curious and a continuous learner.
- Adept at cross-functional collaboration.
- Thoughtful, strategic, and comprehensive researcher.
- Strong at problem-solving and data decision making
- Committed to Diversity, Equity, Inclusion, and Belonging (DEIB).
What You’ll Bring
- Bachelor’s degree
- 4+ years of experience in SaaS B2B marketing
- Strong analytical skills and proven ability to use data to optimize campaign performance and identify new opportunities
- Expertise in 2+ growth channels or surface areas (e.g. paid, outbound, SEO, lifecycle, partnerships, ABM), with the ability to delve into new channels
- Strong problem-solving, analytical, and presentation skills
- Strong understanding of marketing automation tools (Hubspot) and newer GTM tools (Clay, etc)
Breezeway is an equal opportunity employer and prohibits discrimination based on race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status. We embrace diversity and are committed to creating an inclusive workplace. We believe that respect fosters open-mindedness and curiosity, enabling us to gain valuable perspectives from our teammates, the market, and our clients. All qualified applicants will receive consideration for employment without regard to these factors. If you need accommodation during the application process, please let us know.
We're a remote-first company with team members across the U.S. and globe, but we currently hire only in the following states and countries.
Countries: US and Spain
United States: Arizona, Arkansas, California, Connecticut, Florida, Georgia, Idaho, Illinois, Maine, Massachusetts, Michigan, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, and Wisconsin.
Top Skills
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
