Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.
Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.
We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.
About The Role
We are seeking a strategic, data-driven Sr. Demand Generation Marketing Manager with deep experience to lead marketing initiatives that drive pipeline growth, customer acquisition, and revenue impact. You will work cross-functionally with Product, Sales, Partnerships, and Agency teams to design and execute integrated marketing campaigns that support go-to-market plans and business objectives.
The ideal candidate has a proven track record in B2B SaaS marketing, excels in driving good volumes of qualified leads that convert to sales, can develop and execute detailed marketing strategies across an ideal set of channels and tactics. Experience in product process safety, operational risk and/or health and safety solutions is a plus.
Responsibilities
- Demand Generation & Campaign Management: Lead the strategy, development and execution of full-funnel, multi-channel campaigns across digital platforms (SEM, paid social, display, email, etc.) to generate qualified pipeline and drive growth.
- Go-to-Market Strategy: Own the execution of GTM strategies for product launches, new features, and partnerships. Align efforts across Product, Sales, and Marketing stakeholders.
- ABM & Personalization: Build and optimize ABM programs targeting key accounts, leveraging platforms like 6Sense, LinkedIn, and email.
- Work closely with the Product Marketing function: understand and leverage core messaging and positioning to drive ICP driven campaigns, and sales enablement through playbooks, case studies, and training materials, that support pipeline acceleration..
- Analyzing and reporting on performance: Use analytics to understand audience behavior and refine targeting to optimize performance.
- Content & Thought Leadership: Contribute to content strategies that establish thought leadership—such as webinars, blogs, and whitepapers—within the process safety, and risk management solution space.
- Marketing Operations: Use MarTech platforms to manage and optimize campaign performance, measure ROI, and improve marketing efficiency.
- Cross-functional Collaboration: Act as a connector across teams to drive integrated marketing strategies and shared KPIs.
Qualifications And Skills
- 5+ years of experience in B2B demand generation marketing, preferably in B2B SaaS solution focused companies.
- Deep understanding of lead gen and customer acquisition strategies, the utilization of differing channels and tactics that drive quality leads that convert to opportunities and pipeline growth.
- Hands-on experience with digital platforms including Google Ads, LinkedIn Ads, 6Sense, SEO, and email automation tools.
- Experience planning and optimizing campaigns across SEM, display, paid social, and website.
- Advanced knowledge of MarTech and campaign performance analytics.
- Strong grasp of ABM strategies and tools, with demonstrated success executing personalized campaigns.
- Experience in A/B testing and using data to continuously optimize marketing programs.
- Excellent communication, storytelling, and collaboration skills.
- Strong project management skills with the ability to prioritize and lead complex initiatives.
- Proven ability to influence cross-functional stakeholders and drive results.
Pay:
$106,000.00 - $158,000.00 + Eligible for Variable Compensation PlanCommensurate with relevant qualifications and experience
Benefits:
Medical, Dental, and Vision Insurance
Health Savings Account
Flexible Spending Account
401(k) Retirement Plan with Company Match
Life and Disability Insurance
Critical Illness Insurance
Accident Insurance
Hospital Indemnity Insurance
Paid Time Off and Holidays
Flexible Working Schedule
Sphera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
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