Demand Generation Lead

Ambrook’s mission is to help family-run American businesses become more profitable and resilient.

From record-breaking droughts to rising input costs and unpredictable markets, operators across American agriculture and industry are navigating increasing pressure — much of it driven by a changing climate and economy. Many of the best long-term investments — like water-efficient irrigation or improved grazing rotations — support both the land and the bottom line. But even when the payoff is clear, these changes often require upfront capital and financial clarity that’s hard to come by.

With fragmented records and outdated tools, business owners can’t easily see what’s working — let alone prove viability to a lender, partner, or the next generation.

Ambrook is rebuilding the financial infrastructure that independent operators rely on.

We replace paperwork and legacy systems with modern tools for accounting, banking, invoicing and spending — built for people who spend more time in the field than in the office. Our platform gives producers the financial clarity they need to make confident investments in their land, their operation, and their future.

Our customers are the backbone of the real economy — stewards of land, labor, and legacy. When they can invest in ways that make their businesses stronger and more durable, they become a force for generational resilience across America.

We’re starting with farmers and ranchers across the country — helping them keep the family business in the family and make decisions that stand the test of time.

We’re a Series A startup backed by top investors (Thrive Capital, Dylan Field, Homebrew, Designer Fund, BoxGroup, and more) and are looking for early team members who are looking to untangle the knotted intersection between American industry, climate, and the economy.

Learn more about our mission and what it’s like to work with us.

Ambrook has grown 10x in the last six months thanks to the might of generalists. Now, we’re looking to go even faster—with a specialist who can build and scale a sophisticated growth engine across the full funnel.

We’re hiring a Growth Marketing Lead with deep expertise in demand generation and conversion rate optimization (CRO). You’ll own multi-million dollar paid marketing budgets and drive pre-funnel awareness through to post-click conversion—turning paid and organic traffic into pipeline at scale.

You’ll report to our Head of Growth and work closely with sales and product teams.

• Demand generation & pre-funnel growth: Develop and execute strategies that drive awareness and top-of-funnel interest, ensuring a healthy flow of high-quality prospects into the pipeline.

• Performance marketing: Own and scale our paid acquisition efforts (Meta, Google, and others), managing a multi-million dollar annual budget with both discipline and creativity.

• Conversion infrastructure: Lead our experimentation roadmap across landing pages, lead capture, onboarding, and checkout flows.

• Agency management: Be the strategic lead for our paid ad agencies—driving high-level strategy while building the internal systems to convert traffic effectively.

• Attribution & analytics: Partner with engineers to build out deeper attribution, tracking, and A/B testing frameworks.

• Cross-functional CRO enablement: Work across teams to share best practices in CRO, ensuring copy, creative, and UX decisions align with conversion goals.

• Take ownership of both pre-funnel demand generation strategy and our paid channels, optimizing for more efficient acquisition.

• Audit and improve our existing CRO stack—landing pages, lead forms, and content flows.

• Establish working rhythms with designers, engineers, and growth agencies.

• Dive into our customer research and develop deep intuition about our audiences.

• Assess our reporting stack and refine dashboards and KPIs.

• Launch new top-of-funnel campaigns and funnel experiments to significantly improve CVR and lead quality.

• Deliver measurable gains in CAC efficiency across multi-million dollar paid budgets.

• Roll out new paid channels or audience segments, guided by early results.

• Lead efforts to better map lead-to-revenue attribution.

• Write a blog post sharing your learnings and impact on Ambrook’s growth and funnel.

• Proven experience owning both demand generation strategy and multi-million dollar paid marketing budgets.

• Deep background in CRO, landing page testing, funnel optimization, and performance marketing.

• Track record of driving awareness and filling the funnel—building scalable programs that convert at every stage.

• Systems thinker who understands how different parts of the funnel interact.

• Have scaled growth engines in fast-paced, ambiguous environments.

• Comfortable with tools like Google Analytics, Mixpanel, VWO/Optimizely, and SQL.

• Bonus: Experience in accounting, fintech, SMB SaaS, or American industries like ag, trucking, or construction.

Benefits

• Competitive salary

• Health insurance

• 401(k) with matching contribution

• Flexible vacation time

• Flexible work hours

• Work-from-home/remote office stipend, or desk at Ambrook’s NYC office

• Wellness stipend

• Professional development stipend

Our values

• Real Talk – We create space for ourselves and others to be straightforward, vulnerable, and accountable. 

• Reach Understanding – We are driven by curiosity and empathy to learn about our customers, team, and world.

• Be Proactively Resourceful – We are internally motivated and externally empowered to identify opportunities and solve problems.

• Derisk Thoughtfully – We lean into the biggest risks we face as a company and put in the work to address them systematically. 

• Find the Positive-Sum – We believe in creating incentive structures that align the needs of our company, our customers, and our planet.