Demand Generation Lead: DACH Market (Freelance)

Within 1 month, you will:

• Experience a comprehensive onboarding that includes insight into our team, culture, and product
• Collaborate with our EMEA Paid Marketing Manager to create your 1st marketing experiments on paid channels
• Upskill on how to manage our remarketing campaigns

Within 3 months, you will:

• Own the DACH Demand Gen budget
• Be accountable for achieving our DACH SQL targets (Sales Qualified Leads) 
• Work closely with the EMEA Paid Media Manager on allocating budget across channels
• Define and execute your marketing experiment roadmap to monitor & improve all marketing touchpoints
• Partner with DACH BDRs to improve lead follow up and increase the conversion rate of MQLs (Marketing Qualified Lead) to SQLs
• Be the DACH Sales team point of contact for all marketing-related questions

Within 6 months, you will:

• Collaborate with the rest of the EMEA marketing team (EMEA Paid Media Manager, EMEA event manager, Product Marketing team, Brand team) to create more ambitious & complex campaigns
• Unlock new acquisition channels to scale demand generation in DACH
• Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry

The Skill Set

• Min. 5 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team
• Native German speaker or business fluent in German (min. C2)
• Fluent in English (US/UK) / B2 level or equivalent
• Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads): you understand what our Paid Marketing Manager does and can challenge them
• Good command of marketing automation tools (Marketo, Hubspot) and Salesforce
• Data-focus: you start with numbers. You’re driven by performance. 
• Attention to detail: you know how to launch a campaign without a glitch and catch every typo
• Analytical skills: you quickly create reports and analyze performance methodically to identify bottlenecks
• Autonomy and Project Management: you’re a problem solver who knows how to conduct projects on her own. 
• Written communication: your written communication is structured and crystal-clear
• Experience with ABM campaigns is a plus
• Enthusiasm for our culture explained here: https://bit.ly/Convexity_360L

What We Offer

• Compensation: Package includes base salary and a variable component 📈
• Benefits: Work From Home allowance, social security, health insurance, unemployment insurance, common contingency, salary guarantee fund. Leave requests are subject to local policies.
• Balance: Flexible hours, Total work from home possible anywhere in Spain 🏠
• Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity.Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝
• Corporate Social Responsibility: Review our CSR Charter: 360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍
• Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture: https://bit.ly/Convexity_360L & find out more about the teams, product and processes: https://bit.ly/42H1ggC 🚀👩🏻‍💻🏆

Interview Process

• Screening call with Talent Acquisition Manager 
• Interview with Global Director of Demand Generation
• Homework: Case Study Assignment
• Culture-fit call with EMEA Paid Marketing Manager + VP Marketing
• References
• Offer!