The position involves developing marketing strategies for data products, managing brand positioning, creating content, and collaborating with sales teams.
Job Summary & Responsibilities
Strengthening and empowering all of the communities we serve.
Advance Local is looking for a Data Solutions Marketing Strategist to join our fast-growing Data team. In this role, you’ll develop and execute marketing initiatives that position our data products and analytics solutions effectively in the marketplace. With a strong understanding of brand positioning and content creation, this position collaborates with cross-functional teams to drive engagement and support sales efforts.
Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $75,000 - $85,000 per year. Additional incentives bring total potential compensation to $90,000 - $102,000.
This is a fully remote position.
What you’ll be doing:
- Develop and execute marketing strategies for data products, ensuring alignment with business objectives and market trends.
- Manage brand positioning within the data and analytics space to strengthen market presence and differentiation.
- Create compelling content to showcase platform capabilities, insights, and value propositions across multiple channels.
- Oversee integrated marketing campaigns across digital, emails, and paid channels, ensuring alignment with product positioning and business objectives.
- Manage marketing operations – including content calendar planning, CRM maintenance, and lead handoff processes – to ensure seamless campaign execution and strong alignment between Marketing and Sales.
- Collaborate with Sales and Audience Strategy teams to craft messaging that resonates with target audiences.
- Support the sales team by developing marketing collateral, pitch decks, and other resources to drive client engagement and conversions.
- Conduct competitive market analysis to identify emerging trends, benchmark performance, and inform strategic positioning.
- Develop and maintain marketing performance dashboards to track KPIs, optimize campaigns, and provide actionable insights to leadership.
- Collaborate with product and sales teams to align marketing strategies with product launches and revenue goals.
Our ideal candidate will have the following:
- Bachelor’s degree in marketing, communications, business, or related field or a combination of education and experience
- Minimum two years’ experience in marketing strategy, preferably in technology, data, or analytics sectors
- Strong understanding of marketing principles and brand management
- Excellent written and verbal communication skills
- Proficiency in content creation and digital marketing tools
- Ability to analyze market trends and translate insights into actionable strategies
- Experience working with data-driven products or SaaS platforms
- Familiarity with marketing automation tools
- Creative thinker with strong problem-solving abilities
- Collaborative mindset and ability to work across teams
- Detail-oriented with strong organizational skills
Top Skills
Analytics Solutions
CRM
Data Products
Marketing Automation Tools
Similar Jobs
Manufacturing
The Retail Sales Representative will maximize revenue by driving sales and ensuring customer satisfaction across multiple product lines. Responsibilities include training, managing relationships, and resolving claims.
Manufacturing
The Retail Sales Representative will drive sales across multiple product lines, manage account relationships, and lead training sessions while adapting to fast-paced changes.
Information Technology • Cybersecurity
The Senior Software Engineer will develop features for the SIEM platform using Ruby on Rails, ensuring code quality and mentoring junior engineers.
Top Skills:
ClickhouseCloud EnvironmentsPostgresRuby On Rails
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
