Data Scientist - B2C Marketing Growth Analytics

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary
The Data Scientist at CVS Health supports the analytics team in driving innovative strategies, leveraging advanced analytics and consultative problem-solving to drive incremental membership and margin for Aetna B2C Marketing segment. Collaborating closely with cross-functional teams, including marketing, sales, campaign operations, digital marketing analytics, and data growth analytics colleagues, this role ensures a cohesive and synergistic approach to achieving overarching growth objectives.

Key responsibilities:

• Support Evidence-Based B2C Marketing Strategies by creation or utilization of models such as Segmentation, LTV, propensity models, implementation of A/B testing and experimental design with impact measurement/tracking.
• Drive analytical innovation to address unresolved B2C Marketing challenges and growth opportunities .
• Attend and serve as a key analytics stakeholder for weekly strategy, reporting, and update meetings throughout the year.
• Discuss the efficiency, growth, and value of ongoing marketing campaigns.
• Support pre-campaign setup forB2C campaigns, including audience pulling, data cleaning, and audience sizing to budget.
• Support onboarding of final approved audiences to the current advertising platform.
• Utilize Test/Control Analysis and media data to measure campaign incrementality and identify future improvements.
• Evaluate and report on advertising spend in-flight, providing insights on overall ad standard performance, and identify course corrections as needed to maximize budgets.
• Conduct after-campaign reporting, aligning enrollment with paid advertising campaigns and report on enrollment/audience quality and engagement, verifying audiences and overseeing the deployment of direct mail and emails.

Location: Hybrid work schedule at our Hartford, CT (preferred) or NYC office.
 

Required Qualifications

• 1+ years of analytically driven experience in B2B and/or B2C marketing and/or growth strategy.
• 1+ years leading projects and meetings with key stakeholders.
• 1+ years of programming experience with Python or R, SQL, and MS Office experience
• Experience in analytics teams, with a focus upon impact and innovation. 
• A proven track record of cross-collaboration in a matrixed organization

Preferred Qualifications

• Expertise with common digital strategies and digital channels, including audience development and management, frequency vs reach, and impact assessment.
• Change agent: demonstrated ability to create case for change.
• Familiarity with segment-based demographic and ethnographic marketing concepts, common B2C data sources (Census or other demographic data, zip code, ad tags, DMA data). 
• Experience with GCP a plus.
• Knowledge of or experience with statistical (frequentist and/or Bayesian), machine learning, or deep learning methods. Use cases include multi-touch attribution (MTA), marketing mix models (MMM), customer segmentation and/or A/B Testing.

Education

• Bachelor's degree or equivalent work experience in Mathematics, Statistics, Computer Science, Business Analytics, Economics, Physics, Engineering, or related discipline.
• Master's degree preferred.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$79,310.00 - $173,040.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 05/01/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.