Customer Lifecycle Marketing Manager

At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We’re proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape – but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform.

If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you.

Our mission is simple: End Cyber Risk. We’re looking for a Customer Lifecycle Marketing Manager to be a part of making this happen.

About the Role

This role is built for a hands-on marketer who’s excited to build customer demand and turn ideas into measurable pipeline impact. You’ll design and execute integrated campaigns that drive product adoption, cross-sell, and upsell opportunities across our customer base. You’ll also help refine our marketing automation programs to scale expansion motions efficiently.

You’ll partner closely with Customer Success, Product Marketing, and Content to bring targeted campaigns to market. You’ll have clear ownership of the programs you run, and visibility into how your work contributes to pipeline and revenue growth, and product adoption and retention.

Responsibilities

Lifecycle Campaign Strategy & Execution

• Plan, launch, and optimize integrated, multi-channel lifecycle campaigns that drive engagement, product adoption, expansion, and retention.

• Develop data-backed hypotheses, campaign briefs, and clear success metrics.

• Collaborate cross-functionally to align targeting, messaging, and campaign execution.

• Partner with Content, Product Marketing, and Design to ensure assets support lifecycle goals.

Lifecycle & Marketing Automation

• Build and refine automated journeys across onboarding, activation, engagement, and renewal.

• Improve personalization and segmentation to deliver relevant customer experiences.

• Establish consistent campaign reporting, dashboards, and insights to inform iteration and scale.

Who You Are

• You enjoy combining creative storytelling with structured, data-driven execution.

• Thrive in environments where you can both build strategy and execute hands-on work.

• Translate GTM goals into repeatable, scalable lifecycle programs.

• Have a builder’s mindset and can create clarity and process where it’s needed.

Minimum Qualifications​

• 3-5 years of B2B experience in customer marketing, lifecycle marketing, or customer success.

• Proven track record of retaining and growing a customer base through lifecycle programs.

• Experience designing and executing demand generation or lifecycle campaigns.

• Strong understanding of funnel metrics, segmentation, and campaign analytics.

• Excellent cross-functional communicator and collaborator.

• Experience mentoring junior teammates and managing complex projects.

Preferred Qualifications

• Cybersecurity industry experience is a plus.

On-Camera Policy

• To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.

• Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.

• We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2025), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024-2026), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 10,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values  

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.  

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.   

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.  

All wolves receive compelling compensation and benefits packages, including:  

• Equity for all employees 

• Flexible time off and paid volunteer days 

• 401k match and RRSP

• Training and career development programs 

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services 

• Robust Employee Assistance Program (EAP) with mental health services 

• Fertility support and paid parental leave 

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodation by emailing [email protected]. View our Hiring Page to learn more about our application process.

Security Requirements

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies). 

• Background checks are required for this position.  

• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”).  Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations. 

The base salary range for this job family is 112,500 to 175,500 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.