Customer Lifecycle Marketing Manager

Description
About the Role
As the Customer Lifecycle Marketing Manager for North America , you will execute customer expansion, adoption, and engagement programs across the North American region. This role focuses on translating global customer lifecycle marketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value. Reporting to the Director, Customer Lifecycle Marketing , you will partner closely with North American leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with regional nuance, ensuring North American customers receive meaningful, timely, and data-driven engagement at every stage.
Location - We are flexible on hybrid/remote working from home, if you are located in the USA and reside in one of the following states - CA, CO, CT, FL, GA, *IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, & WA. Preference/Priority will be given to candidates based in Austin, TX or those willing to relocate unassisted who are able to work in-office 3 days per week.

What You'll Be Doing
North American Expansion & Adoption Programs

• Execute North America-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals

• Adapt global expansion and lifecycle stage frameworks to reflect North American market dynamics, customer maturity, and buying behavior

• Partner with North American Customer Success and Sales leaders to align programs with regional renewal and expansion motions

Cross-Functional Partnership

• Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates

• Partner with Product Marketing to localize messaging, surface North American customer insights into global strategy, and align with broader GTM priorities

• Work with Advocacy and Community teams to elevate North American customer stories through case studies, events, and thought leadership

Customer Insights & Measurement

• Own and report on North America lifecycle campaign performance KPIs for expansion pipeline, retention, product adoption outcomes, and engagement

• Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact

• Translate performance insights into clear, actionable recommendations that improve targeting, campaign effectiveness, and regional results

Lifecycle & Journey Execution

• Execute customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile

• Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes

• Partner with Content and Product Marketing to develop and deploy assets aligned to lifecycle stage, persona, and regional needs

Customer Engagement & Advocacy

• Plan and execute North America customer events such as user groups, webinars, regional events, and speaking opportunities

• Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives

• Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity

• Manage customer swag fulfillment and incentive programs through Reachdesk

Optimization & Scale

• Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes

• Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization

• Other duties as assigned

About You

• 5+ years of B2B SaaS customer or lifecycle marketing experience

• Experience building targeted, behavior-driven lifecycle programs across the customer journey

• Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs

• Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances

• Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes

• Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy

• Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes

• Strong analytical, communication and project management skills, with the ability to turn insight into action

• Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment

• Industry experience in IT, MSP, cyber security, or endpoint management required

• Embody and lead in NinjaOne's values-Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive

About Us
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries.
The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work.
NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
What You'll Love
We are a collaborative, kind, and curious community.
We honor your flexibility needs with full-time work that is hybrid remote.
We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
We help you prepare for your financial future with our 401(k) plan.
We prioritize your work-life balance with our unlimited PTO.
We reward your work with opportunity for growth and advancement.
Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $110,000 to $130,000 per year.
For roles based in New York, the base salary hiring range for this position is $110,000 to $130,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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