Customer Growth Marketing Manager

Your Impact at Encompass:

We're looking for a Customer Growth Marketing Manager with a passion for expanding customer relationships and driving measurable revenue impact. This role focuses on growing our footprint and building advocacy within the existing Encompass customer base.

You'll partner closely with our Growth Product Marketing Manager, Account Management, and Customer Success teams to uncover opportunities, turn insights into campaigns, and deliver tangible improvements in Net Revenue Retention (NRR) and Gross Revenue Retention (GRR). The ideal candidate combines data fluency, creative problem-solving, and a relentless focus on customer outcomes. This role offers a unique opportunity to shape how Encompass drives value and long-term partnership across its customer community.

Key Responsibilities:

• Design and execute campaigns that drive account expansion, increase engagement, and promote advocacy and sustained product adoption.
• Partner with the Growth Product Marketing Manager to transform customer stories, product updates, and feature launches into high-performing life cycle campaigns.
• Collaborate with Account Management and Customer Success to identify opportunities for growth and success at key points in the customer journey.
• Analyze engagement and usage data to identify expansion signals, adoption gaps, and engagement opportunities.
• Stay informed on performance metrics tied to customer health and growth with a maniacal focus on improving NRR and GRR.
• Support the creation of automated customer journeys and campaigns across email, paid, and in-app channels.
• Partner with Demand Generation and Revenue Operations to measure campaign impact, attribute influenced pipeline, and surface actionable insights for future programs.
• Continuously test, learn, and optimize programs to drive higher engagement and expansion efficiency.

What You'll Bring:

• 1-3 years of B2B SaaS marketing experience, ideally in lifecycle or customer marketing.
• Familiarity with customer growth metrics (NRR, GRR, expansion ARR, churn, contraction, etc.) and how marketing influences them.
• Experience using marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, or similar).

Preferred Qualifications and experience required for success in this role include:

• Analytical mindset, with the ability to distill customer and performance data into clear strategies and actions.
• Excellent communication skills and comfort collaborating across teams and disciplines.
• Highly organized, self-starter attitude with a drive to build programs that move key metrics.

This role will receive a competitive salary + bonus + benefits. The salary for US-based employees located in the below markets may expect offers in the below ranges for this role.

US Annual Base Salary Range:  $70,000 - $90,000 plus bonus program.  A variety of factors are considered when determining someone’s compensation, including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed above based on these considerations.

Location:  We are a hybrid work environment.  This role can be remote or located in our Fort Collins office. Must be based in the U.S.

Travel:  This position may require overnight travel to support marketing events or internal meetings. Additional travel could include attendance of conferences and trade shows.