The CRM Marketing Manager will lead engagement campaigns, drive subscription starts through email and in-app channels, and manage audience segmentation while enhancing automation and personalization.
About Us
Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.
About the Role
The Athletic is seeking a CRM Marketing Manager to own the end-to-end execution of high-impact campaigns focused on engaging, retaining, and converting our readers. This role will manage the full process from audience segmentation and campaign build to QA, deployment, and monitoring. The ideal candidate is a customer-centric, technically-minded, detail-oriented marketer who can balance manual production needs with a vision for modernizing our workflows through AI and automation.
Responsibilities
- Lead the end-to-end execution of programs that build relationships with our readers, develop habitual engagement, and drive subscription starts across email, push, and in-app channels.
- Implement new opportunities for automation and personalization through journey building, audience segmentation, and testing roadmaps.
- Experiment with AI-forward workflows and ESP-specific automation to make campaign builds faster, smarter, and more efficient.
- Assist in managing overall email list health and protecting domain reputation/deliverability across all email efforts.
- Drive continuous improvement of business and team channel-specific KPIs, maintaining a clear project process plan and documenting best practices.
- Communicate proactively and clearly with business leaders and stakeholders about execution, and performance tracking to plan.
- Partner with Design to audit and ensure existing emails are optimized as well as build new and innovative templates for campaigns & workflows.
- Collaborate with Analytics, Product, Marketing, Design, Data Science and Engineering on email and push execution and testing as well as new omni-channel technical integrations.
Requirements
- 3+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email marketing.
- A self-starting, “execution-first” attitude with the confidence to make data-driven recommendations and a desire to own the operational process.
- Ability to build and manage complex audience segmentation, eligibility rules and suppressions logic to ensure consistent and reliable targeting.
- Proven experience in an email/CRM management function.
- Hands-on experience with enterprise-level CRM platforms (e.g., Iterable, Braze, Sailthru, etc.) and a working knowledge of HTML.
- Superior project management and communication skills with the ability to balance rigorous attention to detail with swift execution across a variety of initiatives.
- Strong analytical skills; able to create impactful marketing campaigns.
- Experience with A/B testing, messaging, and post-campaign analysis.
- Interest in sports, tech, and media is preferred, but not required.
- Bachelor’s degree or equivalent professional experience.
The annual base salary range for this role is $75,000- $92,000K USD The total compensation offered for this position may vary based on factors such as education, experience, skills, and location.
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.
Click here to review our Applicant Privacy Notice, which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.
Beware of fraudulent job recruiting schemes! Our recruiters use [email protected] exclusively, and our team members will use an email address with @theathletic.com domain. We do not conduct interviews via text or instant message and we do not ask candidates to download software, to purchase equipment through us, or to provide sensitive personally identifiable information, such as bank accounts or social security numbers. If you have been contacted by someone claiming to be a member of the recruiting/HR team at The Athletic but operating from a different email address about a job offer, please report it as potential job fraud to the law enforcement and to [email protected].
Top Skills
AI
Automation
Braze
Crm Platforms
HTML
Iterable
Sailthru
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