Lead Creative Strategist (Performance Marketing)

What You'll Do

Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.\
Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders.
Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs.
Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone.
Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics.
Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good.
Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker.
Champion AI tools and workflows across the strategy process — from research and insight-gathering to concept testing and reporting.
Contribute to the growth of Superside's Performance Marketing strategy practice — sharing frameworks, benchmarks, and platform expertise across the wider Strategy team.

What You'll Need to Succeed

5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team.
A proven track record leading creative strategy for a high monthly volume of content — comfortable working in fast, iterative sprint cycles rather than one-off campaigns.
Experience managing creative strategy across multiple client accounts or brands at the same time, balancing competing priorities and deadlines.
Strong analytical skills — comfortable pulling and interpreting performance data from ads managers, analytics tools, and creative-analytics platforms to inform strategy.
A confident, polished communicator, able to present strategy and performance insights directly to clients and senior stakeholders.
Skilled at writing clear, insight-driven creative briefs that give creative teams a strong strategic foundation to work from.
A data-informed thinker who blends analytical rigor with creative instinct — equally at home in a spreadsheet and a brainstorm.
Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment.
Genuine enthusiasm for AI tools and their growing role in performance creative strategy.