Creative Director

Job Title:Creative Director

Role Overview:

We are seeking a dynamic and experienced Creative Director to join our team to lead our Brand Creative Services team inclusive of Design. As we embark on a brand and consumer-first marketing transformation, this role will play a critical role in driving our marketing efforts and in redefining McAfee to consumers. This role reports to the CMO.

This is a Hybrid position located in either San Jose, CA, New York or Frisco, TX. You will be required to be onsite on an as-needed basis, typically 1 to 6 times a month. We are only considering candidates within a commutable distance to one of the three locations and are not offering relocation assistance at this time.

About the role:

• Alongside the VP of Brand and Creative, provide creative leadership and craft-led objectivity to the McAfee brand - applying our new brand strategy into all the creative frameworks it needs to live and keeping the organization true to remaining on-brand.  

• Elevate our creative output as a company by engaging on product-brand experience application, delivering elevated top and mid-funnel campaigns and bringing excellence to every creative touchpoint.  

• Own McAfee’s visual identity, partnering with Brand Marketing to translate our brand promise to consumers into a powerful core logo and overall design system  

• Ensure that our design framework and architecture is comprehensive and cohesive to enable activation across all touchpoints both consistently and uniquely based on the audience/platform 

• Develop award-winning creative campaigns for McAfee with internal teams and agency partners, bringing the brand to life in new and powerful ways to our consumers 

• Develop 360° upper funnel, mid funnel, and lower funnel video and digital marketing campaigns, considering stakeholder briefs and insights 

• Optimize McAfee’s in‑house, agency, AI, and agentic model to build a world‑class creative function: Tailor team structure and strategy to an understanding of format and functional needs to drive the greatest impact across a variety of marketing channels and audiences, encompassing social, communications, email, campaign and partner needs  

• Build and nurture a team of diverse creatives (concept, copy, design, motion, editing etc.) and video producers who can bring the brand and stakeholder vision and strategy to life  

• Act as a brand steward to ensure our brand identity and creative platform is properly understood and implemented across and outside of the organization- including existing and prospective employee branding, across our partner ecosystem, and throughout our communication channels  

• Demonstrate thought leadership and early adoption of AI and other efficiency tools to enable greater productivity and more agile and expansive testing and optimization 

• Balance a creative and brand led point of view with the flexibility to deliver against stakeholder needs that may require creative solutions 

• Prioritize creative resourcing and initiatives based on impact to the business, consistently testing and revising as core organization prioritize shift 

About you:

• 12+ years leading powerful creative campaigns and design work 

•  Craft creative background in creative – attended advertising or design school, experience in conceptual creative leadership spanning both agency and in-house background 

• Proven track record leading and building creative function and working with stakeholders in-house, on the brand side.  

• Excellence without ego – strong collaboration skills. Able to work well with stakeholders across different disciplines and backgrounds and to understand the complex creative requirements of product teams. 

• Strong point of view on optimizing in-house vs agency model, inclusive of scaling creative execution using AI tools. 

• Deep experience in creative strategy, creative direction, concept development and execution across upper, mid and lower funnel campaigns 

• Ability to direct photography and video shoots, with prior onsite and post-production experience.  

• Growth mindset eager to embrace new tools and platforms to enable a strategy vs. production-oriented team culture and operating mode 

• Experience managing creative agency partners and freelancers to ramp up and down based on seasonality and campaign cycles  

• Ability to assess and communicate the impact of operational and structural improvements 

• Experience within scaled cross channel, global businesses  

• Experience working on/with digital products and services a plus 

Portfolio Requirement 

Portfolio demonstrating award winning campaigns across brand, performance (retention is a nice to have). Portfolios will be reviewed for both strength in creativity and effectiveness.  

#LI-Hybrid

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $161,500.00-$265,330.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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