Lead creative vision and brand expression across campaigns and channels. Develop concepts, visual territories, storyboards, and creative platforms; direct multidisciplinary teams; review work for quality and brand consistency; guide visual execution across design, photography, video, motion, and copy; present creative work; partner with marketing and leadership; mentor talent; and provide on-set art direction.
Company Description
About Lifted
Lifted partners with enterprise companies to help them scale smarter. We offer a single solution designed to source, contract, manage, and pay contingent talent. For talent in our network, Lifted provides access to enterprise-level projects while handling engagement setup, contracting, compliance, and payments in the background, so you can focus on delivering high-quality work.
Job Description
Why We’re Building a Talent Pool
We’re continuously building our network of experienced talent across Creative Art Directors who are interested in being considered for full or part-time employment engagements with assignments to work with our enterprise partners. While this is not tied to one specific project, selected candidates may be matched to future employment opportunities based on experience, availability, and alignment with project needs.
QualificationsWhat We Look For
- Lead creative vision, concept development, and brand expression across campaigns and channels
- Translate business strategies and consumer insights into compelling creative platforms
- Direct multidisciplinary creative teams (design, copy, motion, production) through concepting to execution
- Review and approve creative work to ensure consistency, quality, and adherence to brand standards
- Partner with marketing, product, global/regional creative, and leadership to align on strategy and creative direction
- Manage creative presentations, storytelling, narrative frameworks, and pitch development
- Mentor and elevate talent; set craft standards and creative culture expectations
- Make final decisions on creative concepts, visual tone, and brand identity evolution
- Develop visual concepts, storyboards, and creative territories for campaigns and content
- Guide designers, photographers, videographers, and copy partners in executing visual direction
- Oversee composition, typography, color, layout, and brand visual identity application
- Provide on-set art direction during photo/video shoots
- Collaborate with cross-functional teams to ensure brand consistency across deliverables
- Present creative work internally and incorporate feedback
- Ensure all assets meet brand style guidelines and quality standards
Additional Qualifications (if relevant)
- Background in Senior creative leadership overseeing visual direction & concept development.
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
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- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
