Country Lead – Benelux & France

RESPONSIBILITIES:

Serve as the regional guardian of the WHOOP brand across Benelux & France, ensuring consistency, quality, and cultural relevance in all market-facing initiatives

Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth

Act as the market expert, leveraging insights on consumer behavior, cultural trends, and competitive dynamics to inform strategy and execution

Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations

Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations and partnerships

Build and nurture relationships with key partners, communities, and stakeholders to drive grassroots growth and deepen brand affinity

Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations

Partner with commercial, sales, and retail teams to support acquisition, engagement, and retention goals within the region

QUALIFICATIONS:

7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands

Deep understanding of the Benelux and France markets, including cultural nuances, media landscape, and consumer behavior

Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization

Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels

Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery

Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations

Excellent communication skills with fluency in English; French and/or Dutch proficiency is a strong plus

Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.