Copy Chief (DTC/eCommerce)

About BiOptimizers

At BIOptimizers, we’re building a global team of curious, capable people who care deeply about health, innovation, and doing great work together. If that sounds like you, then explore our open roles belo

Copy Chief (DTC/eCommerce) — 100% Remote

For nearly two decades, we've been on a mission to help people reclaim their health through science-backed formulas that work with the body's natural functions to improve sleep, digestion, and performance.
We pair rigorous research with bold storytelling and rapid testing to deliver results customers can feel in their bodies. We believe optimal health shouldn't be reserved for the few—it should be accessible to everyone willing to invest in themselves. And yes, we actually read the studies including the methodology section that makes your eyes water.

The Role

You know the frustration of watching mediocre copy go live. You've felt the weight of managing a team stretched too thin, editing work that should have been stronger from the start. It's like you’re a copy surgeon—except the patient keeps adding more symptoms while you're operating.

Here you’ll own copy quality, strategy, and performance across our DTC and eCommerce brand ecosystem. You'll craft angles that stop thumbs mid-scroll and together, we'll build something that elevates the entire industry.

What you'll do

• Create and scale compelling marketing angles for new and existing products across paid, email/SMS, landing/product pages, web, funnels, scripts, and packaging. Imagine seeing your headline light up screens from all 50 states and beyond. Imagine your inner satisfaction knowing you've helped someone take their first step toward better health.
  

• Own CRO for copy: form hypotheses, brief tests, partner with growth/design/analytics, and scale winners to improve ROAS, CVR, AOV, LTV, CTR, and CPA. Feel the rush when conversion rates climb.
  

• Hire, assign, and manage workloads for in-house and freelance writers; build repeatable briefing, drafting, editing, and QA processes. You’ll receive total support in building the systems that make your team unstoppable
  

• Daily editing to raise clarity, narrative, proof, and voice to a world-class standard; coach young writers to accelerate growth. Polish rough drafts until they shine.
  

• Your deep understanding of AI tools and their best use cases will help accelerate and expand creative executions rooted in both science and optimal conversion strategies. We love AI, but we still need a human to tell it that "synergistic wellness optimization" sounds like a robot wrote it. Because a robot did write it.
  

• Build systems and standards: voice/style guides, offer matrices, messaging maps, headline banks, swipe files, and checklists.
  

• Translate research and science into compliant, benefit-led messages; uphold FTC/FDA guidelines. Because "may support digestive wellness" is legally very different from "will fix your gut," and the FTC has lawyers who apparently have nothing better to do than read supplement ads all day—which, to be fair, is exactly their job.

• Move fast and iterate, course-correcting based on data while protecting brand guardrails.
  

• Contribute thought leadership articles, teardowns, talks, and mentoring.

What you'll bring

• 10+ years in DTC/eCommerce copy, including direct response; 3+ years leading or editing teams.

• Proven CRO track record with test plans and before/after results.

• Experience hiring, managing, coaching, and capacity planning for copy teams.

• Expert editing, messaging hierarchy, and claim substantiation.

• Data fluency and cross-functional collaboration with growth, product, design, and analytics.

• Familiarity with supplement marketing compliance or ability to ramp quickly.

• Strong project management and communication.

NOTE: College degree required. Honestly, at this point in your career, we're more interested in your portfolio than where you went to school, but HR insists we include this line.

We know you've likely been burned before—promised autonomy only to face micromanagement, or asked to "move fast" without the resources to do it right. Your concerns are valid, and we've built this role specifically to avoid those traps

How success is measured

• D2C ROAS and conversion lifts across key pages, funnels, and lifecycle flows.

• Revenue impact: AOV, LTV, and funnel throughput from winning tests.

• Velocity of well-structured experiments launched and analyzed.

• Quality and consistency of voice and claims; reduced edit cycles.

• Team growth, on-time delivery, and clear development paths.

• Increased share of voice via thought leadership.

Why BIOptimizers

Mission-driven products that measurably improve health and performance. Your words will directly help people sleep deeper, recover faster, and perform better—that's impact you can see and feel.

Test-and-learn culture with autonomy, ownership, and support. Remember the thrill of your first winning control? You'll get to experience that again—and help your team feel it too.

Fully remote, globally distributed team. Log in from your favorite workspace as morning light streams through your window. Though we draw the line at "currently on a kayak"—we learned that lesson the hard way during a Zoom call in 2021.

Reporting and collaboration

• Reports to Head of Marketing or VP Growth; close partnership with Performance, /CRM, Product, Brand/Creative, and Science/Education.

• Manages copywriters and editors; works closely with designers and CRO specialists.

• Global team with a standard collaboration window of 9:00 AM–5:00 PM ET for meetings and syncs.

What to include with your application

• Current CV and LInkedIn profile

• Portfolio with DTC/eCommerce samples across ads, emails, videos, and landing/product pages.

• 2–3 mini case studies detailing hypotheses, variants, results, and learnings.

This is a fully remote position. BiOptimizers has a globally distributed team and supports flexible work arrangements across time zones.

With team members across many countries and time zone differences of up to 16 hours, we’ve established a standard collaboration window from 9:00 AM – 5:00 PM EST.

This is not a required work schedule, but a shared time frame for meetings and team syncs. At BiOptimizers, we support flexibility — team members are encouraged to work the hours that best suit them, as long as they:

• Attend required meetings

• Communicate effectively across time zones

• Deliver work by agreed-upon deadlines
  

BiOptimizers is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by applicable law.