Conversion Rate Optimization (CRO) Manager

CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.

As part of Root's interview process, we kindly ask that all candidates be on camera for virtual interviews. This helps us create a more personal and engaging experience for both you and our interviewers. Being on camera is a standard requirement for our process and part of how we assess fit and communication style, so we do require it to move forward with any applicant's candidacy. If you have any concerns, feel free to let us know once you are contacted. We’re happy to talk it through.

At Root, we’re harnessing technology to create a smarter, fairer car insurance experience. As we continue to grow, we’re focused on optimizing every step of the digital customer journey — starting with the top of the funnel.

We’re looking for a Conversion Rate Optimization (CRO) Manager to own and scale our experimentation strategy across Root’s marketing website and adjacent conversion surfaces. This role combines strategic thinking, hands-on testing, and program leadership to improve conversion, streamline user journeys, and turn casual visitors into confident customers.

You’ll be the architect and operator of our CRO program — building processes, managing cross-functional collaboration, and ensuring every test drives measurable impact. You'll work closely with Product, Marketing, Analytics, and Creative to prioritize needle-moving work, including high-impact initiatives like monetizing unbound traffic, experimentation strategy for ad placements, and laying the foundation for scalable testing across the marketing website.

If you thrive on experimentation, love data-backed decision making, and know how to bring structure to chaos, this is your opportunity to build something lasting from the ground up.

Root is a “work where it works best” company. This means we support you working wherever works best for you across the U.S.

Salary Range (Bonus + LTI Eligible): $131,000 - $163,000

• Lead the strategy, execution, and day-to-day program management of Root’s CRO efforts across website
   

• Design, implement, and analyze A/B and multivariate tests to improve conversion rates across key landing pages, flows, and campaigns
   

• Develop and manage a prioritized backlog of experiments aligned to company goals, including experiments that expand monetization (e.g., ad quote placement tests)
   

• Build and maintain an experiment intake, triage, and reporting process that creates visibility and velocity across teams
   

• Own implementation and operational use of experimentation tools (e.g., Optimizely), including setup, QA, and documentation
   

• Embed into agile sprint planning and review cycles, setting clear expectations and coordinating dependencies across Product, Marketing, Creative, and Engineering
   

• Design and run experiments that generate insights to inform Root’s upcoming rebranding efforts, helping shape messaging, layout, and value positioning
   

• Regularly communicate progress, learnings, and roadmaps to cross-functional stakeholders through bi-weekly updates and performance reviews
   

• Collaborate with Analytics to ensure we have accurate baselines, dashboards, and mechanisms to evaluate success
   

• Establish best practices and documentation that help scale experimentation across the org

• 5+ years of experience in growth marketing, website optimization, or conversion rate optimization roles
   

• Proven ability to lead structured experimentation programs and manage them as a cross-functional initiative
   

• Experience with tools like Optimizely Google Analytics, and other A/B testing or personalization platforms
   

• Strong project management skills— able to prioritize, multitask, and keep tests moving across multiple surfaces
   

• Comfortable building no-code/low-code experiments and collaborating with design and engineering to scale implementation
   

• Analytical mindset with the ability to turn metrics into strategic recommendations
   

• Confident communicator who can set clear priorities, influence stakeholders, and manage expectations across teams
   

• Strategic thinker who can balance experimentation velocity with business impact
   

• Preferred:  Background in product-led growth or DTC conversion funnels

• Preferred: Ability to flex into organic growth strategy, SEO testing, and blog/social content experimentation

• Preferred: Ability to inform product monetization strategy using test results (e.g., LTV vs. CPC tradeoffs)
   

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless.

Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration—we encourage rich discussion and civil debate at every turn.

People—we are inspired by the collection of crazy-smart people around us.