Content Strategist, Money Management (Contract)

What does this team do?

The Money Management Marketing Team partners with each business line in the Money Management Business Unit to provide high-quality, compliant, and innovative marketing programs designed to drive the marketing funnel, assist the sales efforts and support the retention efforts across the retail investor audience and the institutional distribution audience. We work hand in hand with our Legal and Compliance team, Wealth Advisors team, Portfolio Managers team, Distribution team, and Client Experience team.

What would you do in this role?

Our Content Strategist sits on the Marketing team and coordinates the entire editorial process including topic development, creating content personally or through freelance writers, and tracking and reporting on the related KPIs for: a) our websites -- www.foolwealth.com and www.fooletfs.com, b) our organic search strategy, c) our weekly relationship email, and d) our social media pages (Facebook and LinkedIn).

To be successful in this role, you must be highly motivated, innovative, versatile, and comfortable driving content and editorial strategy from conception through execution on a small team that punches way above their weight, staying compliant, and finding the best way to leverage content across as many different uses as possible. And while your gut instinct can take you far, you know very well the power of data and you harness it with every decision you make. You know what a great headline looks like and you know how to write copy that engages and delights. If that’s you, I think this is the right role and the right team for you.

But what does this role actually do?

• Create the content strategy and editorial schedule for both Fool Wealth and MFAM by defining relevant topics to our prospects – both retail investors and professional investors – and our industry – retirement planning, financial planning, investment management, portfolio construction, asset allocation, ETFs, SMAs, financial planner/advisor professionals, etc.
• Write content yourself as well as source articles to our freelancers
• Create a monthly editorial calendar for our website articles, weekly relationship emails and newsletters,and social media posts. You will source, edit, organize, and publish the content (in multiple channels).
• Own the publication process in Hubspot, and bring your expertise of SEO best practices, from meta tags to proper header structure to optimized alt text for images.
• Search for SEO terms worth covering that also align with our target audience interests – both retail and professional investors – and know how to optimize for conversions.
• Leverage expertise in both the managed investment space as well as the ETF space, understanding who our competitors are, who our prospects are, and work tirelessly to generate better content. Whether it’s presenting our message in text, audio, video, infographic, or smoke signal, our content’s expression will be for you to choose.
• Use Google Analytics and Hubspot CRM reporting tools to review the KPIs our content is driving. 
• Work closely with the CMO to know when to hold’em and when to fold’em on content opportunities.
• You will be working side by side with the rest of the Marketing team, which is a close-knit team of Fools with differentiated skills that combine together to create powerful, responsive materials that we are proud to share with our prospects and which represent our firms from the tone and voice to the look and feel of our brands. You will report directly to the Chief Marketing Officer.

What do you need to apply?

• Excitement to join a small but mighty marketing team in our pursuit to spread the Foolish word about our investment management solutions and our ETFs, while building trust and credibility in our firm, our team, and our solutions, and educating our readers, through our excellent editorial content.
• Experience using CMS to input and publish content (Hubspot experience is big-time bonus points).
• Excellent writing and editing skills, organizational skills, and attention to detail.
• Experience successfully managing an editorial calendar and strategy: owning content creation and performance and adjusting tactics to meet goals and budgets.
• Comfort working with metrics, an ability to turn data into actionable programs, and an ability to optimize day-to-day performance.
• Expert communication skills, both verbally and in writing, with speed and effectiveness.
• Ability to use SEO best practices and tools (Google Analytics, Ahrefs, SEMrush, Moz) to inform decision-making and help aid content strategy.
• Knowledge of site publishing, site design, social media strategy, SEO.
• Must have important qualitative skills such as building constructive and cooperative working relationships with others and maintaining them over time. Ability to portray key writer relationship characteristics such as empathy, patience, advocacy and conflict resolution.
• Experience using project management and distributed workforce communication tools (Hubspot, Jira, Slack, Zoom).
• Interest in persuasive, direct-response marketing.

Compensation: 

Below is our target compensation range. While we are budget conscious, we’re also eager to find the right person for this role, so if your target is outside of this range, please don’t hesitate to apply and we’d be happy to have a conversation. This is a part-time contract role where we are targeting 20-25 hours per week.