The Content & Social Media Manager will oversee organic content across various platforms, create engaging repackaged content, manage a dynamic editorial calendar, and optimize discoverability of posts while analyzing metrics for improvement.
About Versapay 🚀
Versapay turns accounts receivable (AR) into a competitive advantage.
Inefficient AR processes slow cash flow and stall growth. Versapay removes friction, unlocks working capital, and accelerates momentum — giving finance leaders the clarity and control they need to drive business forward.
Versapay automates accounts receivable, removing barriers to collecting and reconciling B2B payments. Our solutions connect finance teams, customers, and business systems in one ecosystem to ensure cash flow clarity. With over 10,000 customers and 5M+ companies transacting on the platform, Versapay processes over 110M transactions and $257B annually.
Think you might be the next Veep to join? Read on!!
We are looking for a Social Media and Content Manager to run our organic program across LinkedIn, Meta, YouTube, and Reddit. You will build and operate the Social OS; repackage long-form content into channel-native threads, carousels, text posts, and short clips; make our content discoverable using question-based targeting and AEO or GEO structures; treat social as search with smart titles, descriptions, and chapters; measure what matters; collaborate with SEO, analytics, website, and paid social; and protect the brand with clear guardrails.
Key Responsibilities:
- Own the Social OS: manage a dynamic editorial calendar, uphold channel guardrails, drive engagement protocols, and streamline approvals to preserve both speed and brand integrity.
- Operate core channels: deliver consistent, reliable publishing across LinkedIn, Meta, YouTube, and Reddit, ensuring expert moderation, timely escalation, and unwavering brand voice.
- Transform at scale: repackage long-form content into channel-native threads, carousels, text posts, short clips, and compelling lead magnets that captivate your audiences.
- Optimize discoverability: leverage question-based targeting and expertly implement AEO/GEO structures; collaborate with web teams on schema and internal linking for maximum search visibility.
- Analyze and improve: provide comprehensive reporting and translate metrics into targeted optimizations for content and engagement strategies.
- Capture and amplify insights: surface key questions from the community, then share actionable learnings across paid media, PR, and sales enablement to drive cross-functional growth.
Qualifications:
- 5 to 7 years of B2B social or content experience with a portfolio showing daily publishing, smart repackaging, and sound community judgment.
- Proven AEO or GEO execution: concise, citation-ready answers; clear headings; snippet-friendly writing; comfort requesting schema updates.
- Platform fluency: LinkedIn, Meta, YouTube, and Reddit; social scheduling and listening; basic video editing for short-form trims.
- Tools and ops: HubSpot, GA4, Salesforce; Jira; strong UTM discipline.
- Research-led content strategy and crisp communication: translate insights into actionable content plans; explain complex ideas simply.
- AI literacy: familiarity with generative AI and how LLMs retrieve, summarize, and cite sources.
- Cross-functional muscle: collaborate well with analytics, web, paid, and ABM in a high-growth environment.
How Success is Measured
- Reliable posting cadence: Maintain or exceed the expected daily publishing schedule for each channel, ensuring consistent moderation and audience engagement.
- Enhanced answer-engine visibility: Increase presence in AI Overviews and similar platforms, expand Q&A content, and steadily grow both branded and non-branded discovery through targeted use of AEO and GEO structured strategies.
#LI-Remote
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
Ga4
Hubspot
JIRA
LinkedIn
Meta
Reddit
Salesforce
Youtube
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