Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
The Content Marketing Video Producer will lead the creation of high-impact video and multimedia content to drive engagement, brand awareness, and buyer interest. While the primary focus is on social media video strategy, this role will also support content production across blogs, guides, video testimonials, and more, where video is the star. The ideal candidate is a versatile content creator, skilled in video and image editing, content repurposing, and visual storytelling to optimize reach across multiple platforms.
What You'll Do:Video & Multimedia Production
- Produce, edit, and optimize short-form and long-form video content for LinkedIn, YouTube, Instagram, TikTok, and other emerging platforms.
- Repurpose existing content (webinars, interviews, customer stories) into snackable social videos and supporting assets.
- Create and refine product walkthroughs and how-to videos that improve customer education and product adoption.
- Implement best practices for SEO-driven video content to improve discoverability and engagement.
- Develop a thumbnail strategy to maximize video clicks and performance.
Content Marketing & Distribution
- Support blog content with embedded video summaries, customer testimonials, and social clips.
- Align video strategy with content themes and campaigns, ensuring a cohesive storytelling approach across formats.
- Work with Demand Generation and SEO teams to create content that drives traffic and conversions.
- Optimize social and website video placement for improved reach and searchability.
On-Camera & Thought Leadership (Optional but Preferred)
- Serve as a visible brand presence in explainer videos and educational content.
- Conduct interviews, Q&As, and industry insights to position Motive as a leader in fleet and compliance technology.
- Work with product and marketing teams to develop engaging customer video testimonials.
- Increased engagement, watch time, and brand awareness across key platforms.
- Stronger organic traffic to blogs, guides, and landing pages through integrated multimedia.
- A scalable content system that reuses and repurposes assets efficiently.
- Higher conversion rates from video content, measured through social-driven traffic and pipeline impact.
- Proven experience in video production, content marketing, and digital storytelling.
- Strong social media expertise with a focus on video-first platforms (LinkedIn, YouTube, Instagram, TikTok).
- Ability to simplify complex topics into compelling content for buyers and users.
- Understanding of SEO, analytics, and content distribution strategies.
- Experience collaborating with design, product marketing, and demand generation teams.
- Ability to maintain and keep updated Motive’s video library, supporting cross-functional teams across marketing.
- Proficiency with tools such as After Effects, Premiere, AI editing tools, Canva, Figma, and Asana.
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here .
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
#LI-Remote
Top Skills
Similar Jobs at Motive
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
