Content Marketing Specialist

At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, helping people sustainably move, improve and enjoy water, life's most essential resource. From our residential and commercial water solutions to industrial water management and everything in between, our 9,750 global employees serve customers in more than 150 countries, working to help improve lives and the environment around the world. 

We have an opportunity for a Content Marketing Specialist to join our team in Charlotte, NC. You will be responsible for developing and deploying world-class content and marketing communications to support the growth of the Pentair Pool business with direct responsibility for campaign and product launch content development, management, and execution. This is a support role aligned to the product categories of Heaters, Lights, and Water Features. This professional needs to be an expert at content and communication deployment for online/offline content with an understanding of content optimization, brand consistency, and analytics. This role reports to the Pool Business Unit Content Lead for Automation and Sanitizers and serves as a partner to the wider Marketing, Product Management, and Sales departments.

You will:

• Responsible for working with internal team members, stakeholders, and product experts to write compelling content for multiple categories and channels.
• Partner closely with creative and marketing, and other departments as necessary to ensure content is engaging and consistent across mediums.
• Execute all aspects of category content initiatives including briefing, applying research and insights, creation and writing, design and development of marketing and brand campaigns.
• Responsible for Heaters, Lights, and Water Features product categories, supporting other categories as needed.
• Make suggestions for tools, processes, and frameworks to support Content objectives, develop best practices and standards.
• Manage and report on content KPIs to ensure the effectiveness of all content generated; align with overall business and marketing objectives.
• Responsible for curating and syndicating content in all relevant channels in partnership with brand and marketing partners
• Responsible for campaign-owned, paid, and earned content planning, development, and execution.
• Work with insourced/outsourced partners on planning and execution of product photography and videography stories.
• Proficient in Pentair’s content marketing strategy, brand guidelines, and style guide
• Rigorously proofread and edit to deliver the highest quality deliverables and proactively manage revisions and reviews.
• Collaborate with strategic marketing and design to develop creative concepts, present them to internal teams, and partner with functional partners to bring them to life.
• Initiate and manage digital and video requests as needed across multiple categories.
• Perform other duties as necessary.

Key Qualifications: 

• BS or BA degree in communications or marketing
• 3-5+ years of progressive experience as a marketing and communications professional with direct involvement in content development and management
• B2B and B2C marketing experience
• Ability to work with outside content agencies and build an effective insource/outsource model.
• Experience in all forms of digital and traditional content, including web, digital advertising and social media.
• Experience working in teams developing integrated marketing communications plans and lead-generation tactics.
• Proven ability to work with multiple functions and teams to achieve results.
• Experienced communicator with superior writing, storytelling, and communication skills
• Thorough understanding of modern marketing content tools and vehicles
• Excellent organizational and time management skills
• Ability to work with a sense of urgency under pressure and manage many tasks simultaneously.
• Travel Required: up to 15%.

Compensation:

For this full-time position working at this location, the anticipated annualized base pay range will be from $61200 - $113600 / year. At Pentair, it is not typical for an individual to be hired near the bottom or top of the pay range. Pentair considers various factors in determining actual compensation for this position at the expected location. Actual compensation will be commensurate with a demonstrable level of experience and training, pertinent education including licensure and certifications, work location, and other relevant business or organizational needs. This position may be eligible for other forms of compensation such as an annual incentive bonus.

Benefits:

As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance.

Pentair is an Equal Opportunity Employer. With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day.