The Content Marketing Manager will lead strategic content initiatives, build brand messaging, and assess content performance to drive market awareness and accelerate the buyer journey.
CTERA is looking for a creative and strategic Content Marketing Director to lead our story across every channel and touchpoint. This role sits at the intersection of brand, product, and demand generation and owns content strategy, planning, creation, and performance measurement. You’ll build the frameworks, messaging, and content experiences that drive awareness, educate our market, and accelerate the buyer journey.
- 7+ years of experience in content or product marketing, preferably in Storage, B2B SaaS, or technology industries.
- Proven success in developing and executing multi-channel content strategies that drive measurable business impact.
- Strong writing and storytelling skills with the ability to adapt tone across audiences and formats.
- Experience building and managing an editorial calendar and collaborating with cross-functional teams.
- Comfort using analytics to inform content decisions and measure effectiveness.
- Knowledge of marketing automation and AI-powered content tools is a plus.
Top Skills
Ai-Powered Content Tools
Marketing Automation
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What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
