The Content Marketing Manager will create a content engine, manage social media, optimize SEO strategies, and report on performance metrics.
About PushPress
PushPress is building the Intelligent Industry Ledger for boutique fitness.
We’re transforming how boutique gyms operate — and how the entire $100B fitness industry connects, transacts, and grows. Trusted by 5,000+ gyms and 500,000+ members, PushPress processes over $500M annually and is backed by Altos Ventures and Mucker Capital.
We're evolving from a traditional business system of record into an AI-powered Industry Ledger — an intelligent infrastructure layer that brings order to a highly fragmented boutique fitness industry. By unifying disconnected operators, workflows, and data into a single platform, we’re enabling faster decisions, new business models, cross-gym collaboration, and network effects that increase the value of every studio in our client base.
We’re a global team of builders, operators, and fitness fanatics on a mission to level the playing field for fitness entrepreneurs. If you're ready to help reshape an industry — let’s talk.
About the Role
We are looking for a Content Marketing Manager, Optimization & Growth who will drive organic growth, discoverability, and authority for PushPress across search and earned media. This role blends analytical SEO expertise with editorial judgment — owning content strategy across the website, blog, YouTube, Reddit, and partner channels. The ideal candidate thrives on leveraging AI-powered SEO/AEO/GEO tactics and data insights to expand reach and performance.
What You'll Do
- Develop and execute SEO and AEO strategies to improve visibility, traffic, and conversion across search engines
- Manage and optimize the PushPress website for structure, content quality, and user experience
- Develop a structured program to regularly audit and update existing content for improved SEO, AEO, and GEO performance, ensuring ongoing discoverability and relevance
- Lead the blog programs, producing or editing long-form content that supports product, community, and brand narratives
- Oversee content distribution across Reddit, YouTube, and earned media, building relationships with community and industry outlets
- Partner with Product and Marketing to align SEO-driven content with campaigns, launches, and customer journeys
- Measure and report on organic growth KPIs, including traffic, keyword rankings, conversions, and backlink profile
- Experiment with AI-powered tools for keyword clustering, topic generation, and content optimization
What You'll Bring
- 2 to 3 years of experience in content marketing or social media management, preferably in a high-growth B2B SaaS startup
- Strong understanding of SEO principles and AI-powered search optimization strategies
- Fluency in measuring content and social performance using analytics tools such as HubSpot, Google Analytics, and Ahrefs
- Excellent writing, editing, and analytical skills with an eye for audience intent and discoverability
- Clear communication skills and experience reporting on progress, priorities, and results to senior leadership
- Ability to collaborate across creative, technical, and marketing functions
- Willingness to take ownership of execution while staying aligned with strategic direction from the Head of Content
Preferred Skills and Experience
- Experience creating content for SaaS products including blogs, social campaigns, landing pages, and case studies
- Familiarity with A/B testing, keyword-driven experiments, and conversion rate optimization
- Familiarity with leveraging AI tooling for workflow management and content creation
- Experience with YouTube SEO, community engagement on Reddit or industry forums, and digital PR for earned media
- Passion for fitness, wellness, or technology
PushPress is dedicated to fostering an inclusive and dynamic workplace. We’re all about leveling up, and that means we don’t tolerate any form of discrimination or harassment. We’re committed to provide equal opportunities, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability, genetic info, veteran status, or any other legally protected characteristic.
At PushPress, we’re dedicated to helping both our technology and our team reach peak performance. Whether it’s with your proactive approach, eye for detail, or drive to make a meaningful impact, we’d love to hear from you. At PushPress, we’re all about pushing boundaries and achieving new personal bests—come join us and be part of our fitness-tech journey!
Top Skills
Aeo
Buffer
Geo
Google Analytics
Hubspot
Salesforce
Seo
Sprout Social
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