Content Marketing Manager

Join us in creating a better way!

At eHealth, our mission is to expertly guide consumers through their health insurance and related options when, where, and how they prefer. We’re creating a better way – one that’s transparent and trustworthy for both our consumers externally and our employees internally. 

Move your career forward while connecting countless people to the life- changing, quality care they deserve. Our diverse team of innovators supports one another in solving some of the toughest challenges. We’re always on the lookout for creative opportunities to do right by our customers, and each other. Together, we’re creating a better way to work, united by our common passion to make a difference.

Role Overview

We are seeking a Content Marketing Manager to support a variety of products and audiences.

Our ideal candidate will possess expertise in content marketing and SEO strategies in the direct-to-consumer space and have experience working in close collaboration with marketing audience strategy, SEO, and product teams.

Reporting to the Director of Creative & Content, the Content Marketing Manager should have experience in all facets of content strategy and writing for SEO and audience engagement. This person should bring audience obsession for creating motivating and relevant content, intellectual curiosity to challenge status quo with new marketing practices, and a track record of delivering superior results.

What you’ll do:

• Manage and execute full-funnel content marketing strategies that engage our audience, enhance SEO, and align with the brand’s unique voice.

• In coordination with audience strategy teams, develop content strategies and consumer journeys to acquire audiences in our growth businesses for Medicare Advantage, Medicare Supplemental, Individual & Family, Small Business and Multicultural.

• Lead all stages of content creation including drafting clear and engaging content for our website, blog articles, and other digital properties, assisting product with maintaining dynamic copy, and managing filings with legal/compliance.

• Partner with marketing audience strategy, SEO, and product teams on user journeys and targeted keywords for content opportunities and improvements across each stage of the journey.

• Define key metrics and monitor the performance of web content using analytics tools to track KPIs such as traffic, engagement, time on page, bounce rate, and conversion rates.

• Use quantitative and qualitative insights to refine content strategies and drive continuous improvement.

• Gather customer data from internal data and audience teams to map out content strategies by audience segment.

• Partner with SEO to ensure keyword strategies and SEO elements (title tags, meta descriptions, etc.) are incorporated into content development and optimization.

• Partner with social, email, and media teams to develop cohesive strategies and messaging across channels.

• Collaborate with audience, SEO, and social teams to develop and maintain content plan / calendar and regularly provide progress updates.

• Research competitors to identify content opportunities and trends to keep our brand ahead of the curve.

• Identify and manage content tools and vendors.

• Demonstrate eHealth’s values in your behaviors, practices, and decisions.

Who you are:

• You have a bachelor’s degree.

• You have 5+ years of experience managing large scale content strategies and plans with a demonstrable track record of success.

• You will have hands-on experience with content management systems, such as WordPress.

• You have experience with Conductor and Frase.io a plus (or similar content and SEO tools).

• You have advanced writing and editing skills, with an ability to adapt tone and style to different audiences and use cases.

• You have experience writing long and short form content for the web.

• You have experience collaborating with SEO, UX, and product teams.

• You have Critical, Strategic Thinker. You sort through the clutter to define the best path forward. You’re a creative problem solver, who uses excellent judgment.

• You are an Achiever. You’re motivated to drive results. You are highly accountable, anticipating future needs and willing to adapt to changing priorities.

• You are Analytical. You use data to uncover new insights, opportunities and make decisions.

• You are a Doer. You roll up your sleeves, dig in and chart the course to advance solutions.

• You have a Clear Communicator. You are clear, concise, candid and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights.

• You will be a Relationship Builder. You listen, partner and influence across decision makers with a high degree of professionalism.

• You are detail oriented. You give undivided attention to your campaigns to catch any errors or mistakes before deployment.

*Please note the above is a summary of responsibilities; a full job description is available upon request. 

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The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth’s total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees’ personal and professional wellness. For more information on our total rewards offerings, please visit our career site.

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Base Pay Range -$112,600 - $140,700

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eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.